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Facebook Marketing Strategies for Business

Many business executives recognize the value of marketing on Facebook and also have taken the first step by creating a Facebook Page for their business. But after the page is made, many CEO's drop the ball and do not make the most of everything Facebook provides for their business. So, we have compiled a summary of marketing tips for business owners.

Posting on Other Business Pages

Facebook Fan Pages have evolved into a location where Pages can post and update on other Pages. In "Page" mode, you are able to like and comment on other pages. In Page mode you can write on the profiles of your friends. Wall posts aren't in chronological order, and we do not really have lots of control around the posts on our Pages. What's promising as a Facebook admin is you can "view" your page in chronological order. To do this under "wall" click "admin view". This helps you to organize your own page by viewing it in the order that is easiest to understand and manage.

When you are in "page view mode", if the name of your fan page is not your real name, as is the situation with most fan pages (those are the name from the business), you should add an identity for your post. If you're commenting on other fan pages, go on and sign off at the end of your comment having a dash as well as your first name. This helps to add an individual touch for your posts and improves your engagement factor.

Think about how you are coming across. Are you currently at the competitors' pages due to self-serving agenda or are you currently there to contribute? We recommend that you need to do much of your networking in a business industry that isn't the same as your business (a non-competitive industry). You are able to post on the pages of businesses that are associated with yours, but not your competition. You can find more results that way.

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Prevent Spam on your Own Page

Many business people have noticed that, at times, their competitors will spam their page. Facebook now has spam filters which you can use to curve this. To be able to access and utilize Facebook spam filters, you can find it under "edit page" also it allows you to load keywords which are put into the spam filter which means you, because the admin, can automatically filter posts. This really is situated in "admin view". Comments show up inside a light color which some people have said is much more hard to see, however, this tool continues to be very useful.

Notifications could be by email or you can turn that off by clicking "edit page". This is helpful because as you receive new fans or comments you can get notifications.

Marketing Tips

1. Photo Strip towards the top of your Page.

The photos towards the top of your page would be the five photos which are probably the most recently uploaded. You are able to delete them by clicking the X within the right hand corner of every page.

The "Photo Strip" at the top acts just like a photo viewer and also the photos appear therefore the viewer doesn't lose their place when examining photos. Have some custom graphics designed for the very best 5 photos on your page. They may be 970 x 680 pixels. We recommend that you leave white space around the perimeters from the photos. FB will shrink them to a 97 x 68 thumbnail. Use images with a call-to-action for example "click here", "find out more", "get details", or "free download". When visitors click that image, the look will pop up. Within the description of that image, put details and a call-to-action with a link or perhaps your phone number so visitors can easily contact you.

2. Links along the left-hand portion of your Page.

Reset an order of your links on the left-hand side of your Facebook Page. For those who have a lot more than 7, you will see a "more" link and after that you are able to drag and drop those links. Put the "landing tab" at the bottom that is often a "welcome" where visitors land. By doing this once they visit your welcome page, all of your links will be expanded and they can see your whole list of all your links across the left-hand portion of your page.

3. Make the most of Facebook iFrames by adding interesting content.

Facebook uses iFrames and even though it is a little more complex, it provides you with a chance to add images, videos and opt-in boxes and a proactive approach. You can have a whole page designed on your own site and then post that inside your iFrame in your Facebook page and make that your custom landing tab. In addition, you can take Facebook ads out and drag them specifically to landing pages and links on your Facebook page. This gives you the capability to test different promotions while offering. You are able to experiment and split test together with your different offers on different iFrames links on your page.

4. Updates feature provides the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You are able to send all of your fans updates. All these communications get into "other". On top right-hand corner of Facebook, you will notice an area called "Unread Updates". This is valuable real-estate so that if you use "updates" more frequently, you can get your fans more interested in your fan page. If you have a very active post in your wall, you are able to take that exact link and include that in to the "updates" so that your fans notice on the top right-hand corner of the page. By using "updates" you will have free ads on your own also it appears on the top right-hand corner of the fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Studies show that Up to 90% of the fans do not go back to your page once they click on the "like" page. Never fear, however, because by maximizing your visibility in Facebook News Feed, you can still be visible for your fans and engage them to be able to "remind" them regarding your business and increase people to your main site, which after all, is the next step in increasing your bottom line.

Your fans can easily see your content within their news feed. But the real question is "how do your get your content visible in your fan's news page?". Facebook uses a very complex algorithm (called "edge rank"), so we have no idea exactly why some posts appear in news feeds and some don't, but we do know what can improve your visibility inside your fans' news feed.

Tips to improve your visibility inside your fans' news page include:

   Post before noon in your time zone.
   Post One to two times each day. Do not over post. Some companies import tweets and "over post". This can hurt your "edge rank", (the algorithm that Facebook uses), which could ultimately lead to you showing up much less inside your fans' news feed.
   Use questions.
   Keep posts short and simple.
   Be personal.
   Use other's content. Include photos, videos, and links. Make your own ways of improve your visibility in news feeds.

Through the use of these pointers, you can increase visibility on Facebook and engage more fans.