Four Top Reasons Why Online Marketers Should Employ Article Marketing

Author: Ashely Huber

If you are new to online marketing, you are working hard to establish yourself as an expert in the field. The intimidating process of search engine optimization is another area that must be mastered. You may also be struggling to begin an effective linking campaign or to increase traffic to your site or newsletter opt-in. Luckily, a marketing method is available that can greatly assist you in achieving these goals. Try using articles as a marketing tool.

It's no secret that many marketing experts recommend that a large part of your marketing efforts should be spent on search engine optimization. The purpose of SEO is to get your site to show up on searches related to your topic. As an illustration, when a person who is looking for cake decorators performs a search, your goal is to have your website not only on the first page of the results, but in the top five or so. Article marketing can help you achieve SEO success.

Getting your site linked from a reputable article submission site is incredibly beneficial. Several articles sites are considered to be authority sites by search engines such as Google. When you submit an article, you can include a link to your site in the article box. The search engines regard these links as being very relevant when determining search engine rankings.

Craft a superior quality, helpful article. Readers will then send the link to your article to other readers. Readers might also decide they want to learn more about you and visit your website through the link in the article.

Submitting articles to either an article niche site or to a general article submission site will also increase your site's traffic. A well-written, informative article funnels people to your site for more information. In addition to getting more visitors, the guests you are getting are already interested in your product or service. Otherwise, they wouldn't be reading the article in the first place. People who are interested enough to click on your link are more likely to return to your site time and again. You can also use these links to get more people signed up for your newsletter. To do this, the link on your article should send people to your opt-in page or your newsletter sign-up page.

An author who publishes relevant and valuable content will garner respect from readers in the field. They will consider the author to be a go-to person in the niche. Give your readers what they need, namely valuable content through articles and your link, and you will be viewed as an expert. Once you have developed credibility and gained the reader's trust, you are more likely to establish repeat visitors. Those people will also share your article and site with others, at which point the potential for exposure is nearly limitless.

When people read a great article, they anticipate the same level of greatness from your site. They already grasp the concept of your ideas or the basics of your topic, or at the least interested enough to click through to your site. You are already well on your way to convincing them to join your site, subscribe to a newsletter, or purchase your product.

There is no limit to the benefits of adding an article marketing campaign to your overall strategy. Naturally, you will only succeed with articles that stand out. Poorly written articles will lend an air of distaste to your name and site. Hold your articles to the same high standards that you demand for your site. It will be well worth the effort.