Ford to Exit the Minivan Market?
All the automobile blogs lately have been speculating on the direction that the Ford Motor Business is going to take in the wake of declining sales and stiff competition. We know that Ford has also significantly capacity and we know that the firm will be closing some essential plants and laying off an as however to be determined number of workers. What hadnt been clear is which models would orthodox cross be cut from the line up. Now, it seems that Ford will exit the lucrative minivan industry. Thats proper, Ford apparently will stick with developing cars, trucks, and SUVs, and leave the minivan market to the other players.
Ever because the Chrysler Corporation invented the minivan market back in the early 1980s with its line of K-vehicle derived minivans the Dodge Caravan, Plymouth Voyager, prayer wall and the restraining order san diego Chrysler Town & Country Ford has been playing catch up. Indeed, a series of forgettable star named minivans were served up by Ford and summarily rejected by shoppers: the Aerostar, Windstar, and the Freestar. Later, each Honda and Toyota brought out their personal entries and Ford, along with Chevrolet located themselves trailing badly in an overcrowded segment. Indeed, a number of GM divisions sell minivans, as does Kia and Nissan, generating the industry particularly tight.
Should Ford make a decision to go ahead with plans to ditch the minivan industry, it wouldnt be a complete retreat. For 1, a lot of customers prefer the automakers common Ford Explorer SUV even though its all wheel drive Freestyle wagon/crossover competes nicely as well. Ultimately, another car the Edge will soon make its debut and most likely pull several minivan customers over. The Edge will be yet an additional crossover vehicle somewhat of a SUV/wagon hybrid and fill the want for customers.
Yes, Ford seems prepared to ditch the minivan market. No loss to buyers and probably a intelligent move for the beleaguered automaker.