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5 Strategies for Choosing an SEO Company for Your Small Business
Watch owner or manager at some point in their career continues to be confronted with the challenge of getting increased traffic to their company website. Inevitably when budgets are tight and advertising money is scarce, they frequently turn to SEO as a solution.
SEO is an acronym for Search Engine Optimization. It is the may be the practice of growing the visibility of website in the organic or non paid search engine results that appear in search engines like google. This is a daunting task no doubt. Even for seasoned professionals as myself, everyday the guidelines appear to change. How good your site is structured is often referred to as on site or one page SEO. The onsite SEO of the website plays an important role in how much you'll pay for PPC advertising as well.
Over the years I have not come across many Business Owners who've been successful with their DIY approach to SEO. Generally, they wind up making things worse by not understanding the main difference between reciprocal and organic backlinks, or duplicate site content etc. A website with solid SEO will in reality start earning SEO value as well. Ever ask yourself why some domains only cost a few bucks while others command thousands? The solution my pal is SEO value!
Let's assume you've already realized that you need to hire a professional to handle your site SEO. Let's review a couple tips for choosing someone to manage your online business Marketing and SEO.
1. Believe in instincts! If the offer seems too good to be true, it likely is. When the SEO company is pressuring you to definitely close the deal, or seem flippant explaining basic strategies to you, odds are they're more interested in getting your money than producing results.
2. You get what you pay for! Search engine optimization and pricing vary greatly along with the amount of service you'll receive. Your website will in reality be "docked" ranking through the Search Engines of black hat or improper SEO strategies are employed. You'll usually see these practices done mostly by offshore firms that offer basement discount pricing. You are looking for legitimate SEO strategies... there are no shortcuts!
3. Set a financial budget and stick to it... for the long term. SEO doesn't happen overnight. It requires months for website to climb up google rankings. Particularly if you are a new website or domain name, there are millions of websites similar to yours which have history on their side. Pick a budget you are feeling comfortable investing in for 6 to 9 months minimum.
4. Communicate! Select a SEO company which has knowledge about Small company Marketing inside your industry. They'll be more understanding and become more helpful when communicating their ways of you or explaining challenges. As the SEO improves, you should always be communicating new goals for keyword rankings
5. Get off the sofa and help! I saw this tongue and cheek however i prefer to make use of a Business Owner who's active in the process vs. one that just hands them back to me. The business owner may be the expert within their field, and they have in all probability access to valuable resources that the SEO company does not. A perfect example is trade publication websites or association websites. Reputable websites inside the same industry provide a strong endorsement of the website when they list or connect to it.
Do your research and speak with other business people as well as ask for recommendations from the SEO companies you do consider. With a little due diligence on your part, and a willingness to commit the time and budget necessary, before very long you'll be climbing the ranks!
