Участник:AndrewJimenez567

Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's be honest. Mobile devices have drastically shifted the online landscape to the point that in 2012 more than 50 percent of all Internet connection was being done via handhelds of some sort. About 45 percent of mobile owners are utilizing their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners in the U.S. use apps for example Facebook before getting off the bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies have a subdomain set up specifically for cell phones. So, for example, when users type [1] into a smartphone, the GoNewSocial site actually figures out that they are visiting the site from a mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the opportunity to target these Mobile Customers by providing mobile coupons using cellular devices are gaining popularity. As mobile users become more acclimated to sharing their whereabouts via mobile devices, they're also are becoming more available to receiving ads and mobile coupons highly relevant to where they are right now. In fact, more than 50 perc of respondents indicated that they wanted to receive location-specific advertising, with mobile coupons a more appealing incentive than check-ins. GPS and applications including Google Maps ranked highest followed by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller screen size; designing messages which are short, instantly understood, and effective; and developing a call for action with minimal steps. Research indicates that mobile ads perform about half a dozen times better than Internet ads. The most typical mobile ads are quite obvious text links and display adds that are sold based on cost per clicks, cost per acquisition and price per thousand. These ads are much like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing methods to drive participation at exhibitions in order to drive traffic to retail environments. Make offers that are specific with the buying habits of one's mobile customers that is a big opportunity for Local Marketing. Mobile Apps There are now numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Most companies are using mobile apps to improve brand awareness and affinity. Your company can, too. However, you must have a thorough understanding of your audience. The easiest method to use apps is to create something that is both useful and valuable. Moreover, it should be functional. Some apps ensure it is easy to make purchases with a few clicks. For example, the ShopRite app allows customers to look at and add weekly sales what to their shopping lists. Monetize Mobile Apps Consider offering a free of charge version of your app then let users decide if they are willing invest in a premium version with additional features and content. Take for example the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers received access to more challenging levels and other free add-ons.