You Can Make Your Website Worthy Of Coming Back To

It is difficult enough to attract visitors to your website and make them spend time to explore your pages. The real challenge, however, is to get them to come back to your site and to convert them into regular followers. The key to dealing with this challenge is dedicating your time and effort not only to building a website of high standard, but also to keeping it current, interesting, useful, and user-friendly.

Generally a person searches the web for the latest information on any given topic. If your site cannot provide relevant information, it is not worthwhile for online surfers to visit the site. For this reason, it is vital that you provide regular updates on your site. A date counter that tells visitors the date of the latest update will convince readers of your dedication to the site and the freshness of the data. This will give visitors an idea as to how fresh your site is.

Updates can take different forms. Reuse old articles, write new articles, or change your design. Embedding relevant links to similar sites or blogs is another update option. Other methods include adding an active forum, online polls, and other such interactive tools. Balance the textual information with graphics and videos to provide variety in content.

Most web users visit nearly 40 web pages on a daily basis. Expecting them to remember the URL link to your website is unreasonable, especially if they are visiting for the first time. Fortunately, there are steps you can take to ensure that your site is simple to find when they decide to come back.

For instance, stay connected with visitors through social networks such as Twitter or Facebook. This will provide them with daily updates and news on events as they unfold, always with easy access to your site. On your website, include a plug-in for various social networking sites to encourage users to "friend" or "follow" you. Including "like" and "tweet" buttons, among others, will also make your site more visible to those with whom your visitors network.

You can also ensure that visitors stay connected to your website by providing an RSS feed. Allow people who come to your site the option of signing up for a newsletter subscription or site updates.

If visitors to your site wish to return but did not bookmark the site or sign up for a subscription, they will likely run a search for whatever stood out most on your site. Ensure that their efforts are rewarded. Make sure all the pages in your site contain relevant titles and suitable keyword-rich descriptions that will make you successful on the search engines. With millions of pages on the web, effective optimization through keywords is one way of standing out.

Spam is reviled by Internet users More to the point, spamming rarely works. Spamming will actually ruin your online reputation. Be careful about what you send out to those on your subscription lists. Do not email them with any information they did not specifically ask for. Unwanted solicitations only make people angry and may lead to unsubscribing from your site altogether.

Put yourself in the shoes of your visitors. What do you think they want from a website? What site features would make you want to return? Add incentives that you feel visitors will enjoy. It might be articles with insightful content or relevant discount offers they would appreciate. Every now and then, advertise a contest or promotion. This will lure visitors to return to your site to check out what's new and will increase the number of people interested in your site. No one can turn down a spectacular promotion. Your visitors will keep coming back if they find you are providing them with valuable and fun options.

A site remains attractive to visitors when it is regularly updated, has plenty of promotional features, and supplies subscription offers. Content, however, is the king without which your site will not enjoy success. Give your visitors a reason to return, and they will be back.