How To Make Your Mobile Marketing Efforts A Success
When using links in a mobile marketing campaign, make sure that you give a link to both the mobile-friendly version of your site and the full version. Some people have smartphones and tablets with larger screens and will prefer to see the full version. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
It is important to offer up a little as a means to get a lot. You need to offer incentives in your mobile marketing campaign. For example, you could offer local event notices, weather updates, or even discounts. Coupons are a great way to encourage participation and improve the number of people who sign up for your campaign.
A very beneficial thing to use when setting up a mobile marketing campaign is social media. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. This will give you more exposure as more people will share stories for rewards.
If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. Send your customers some mail a while before an event, such as an after-Christmas sale. Follow up with an email and an MMS reminder before the beginning of the sale.
Have maps and directions on your mobile website to make it more mobile friendly. Many consumers will turn to their mobile devices when they are trying to reach your store. Look into the best ways to allow for easy access to you. Even your maps should be treated like marketing materials. Use a Google maps link for exact directions.
One of the most effective methods of increasing your profits is to use mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. These are both great new areas that you can expand your marketing strategies into. You can increase your audience by marketing on these social media sites.
Be sure to check your messages for accessibility and ease of use. It is key to verify that your customers and other users will have access to view the information you provide. Get permission to test out your messages on friends' and family's phones before your campaign goes live.
Keep mobile marketing content messages brief and to the point. Attention spans are short, so use a short message which includes your company's name.
Check out the things your rivals are doing, you will get advantage when it comes to social network marketing. You must seek ways to differentiate yourself from the competition.
Test your mobile campaign on as many platforms as you can. There are different types of mobile devices you need to consider when creating a mobile campaign. Make sure the scripts you use will work across different platforms.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. Specifically, the differences arise in how the technical aspects are executed. To form a decision, you have to determine what techniques will provide the greatest results in a cost effective manner.
