The function of the logo

In order to talk about the common function of the logo, we should firstly determine and define the atmosphere where this will have to fulfill its function. The environment is known as brand and the definition is as follows: the brand is a collection of tips and images, a collection that constitutes an undivided entire meant to transmit and sustain the values of a firm, a product or a service. As you have noticed, this definition has brought into discussion two defining elements: concept and image. I'd like to emphasize that it is critical to follow this order: ideas come 1st and pictures are born out of tips to visually represent them. As soon as we have known the environment and its definition, we can talk about about the functions that the logo should fulfill.

The first function: the logo defines and incorporates values.

The logo innovation must be designed according to the values which we want it to transmit. As the visual impact can mean a lot more than a description and the logo will [possibly] be the most essential visual element, it is suggested that it is given its due kimberley tours value.

The second function of the logo is to communicate values.

The logo does the communication among the company and the customer and, in addition to the product itself, it is the initial element that presents the service provider.

The third function of the logo is to represent values.

The logo represents a firm, an association or one more [mainly] legal entity.

Let's recapitulate - we have identified 3 main functions of what is social media marketing the logo:

- it defines values

- it communicates values

- it represents values

The functions of the logo by no means modify they only exist. In order to effectively discover them, the logo must be related. In the case of a company, it have to be relevant both for the institution, the item or the service provider and for the market place. In the case of a non-profit institution, the logo have to be related for the institution and for the socio-cultural atmosphere.

The conclusion: the logo have to be suggestive, but not too open to interpretation. The message that it transmits should be ambiguous enough but without having leaving area to incorrect interpretations. The functions of the logo can be neither negotiated, nor influenced. They start to work along with the social exposure of the logo. All we can do is to establish related values and continually sustain them.