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I have been presenting chiropractic seminars for over 20 years. They seem to be a permanent fixture of the chiropractic profession. My introduction to chiropractic occurred at a three-day chiropractic seminar back in 1981.
Having been a guest speaker at practice management seminars and chiropractic state association conventions, as well as conducting my own seminar programs, here are some insider observations you should know before attending your next chiropractic seminar, or have the itch to conduct your own.
Seminars rarely make money. Before you start doing the math, multiplying the enrollment fee by the number attendees, realize, if you are lucky, the registration fee merely covers the expense of the hotel meeting space. Over the years, hotels and meeting venues have wised up, forcing meeting planners to incorporate food and beverage as a condition for renting their space. And if you are not willing to be responsible for a sizable block of sleeping rooms, forget about it. Increasingly, many who hold seminars feel like they are in the filling sleeping room business, not the content delivery business!
Seminars are often sales pitches. With registration fees generally usurped by expensive meeting room space, if the seminar organizer has any hope of turning a gain they two possibilities. Often impose a somewhat superior cost (second three results) or try to offer you anything to ensure it is all useful. Which can be everything from products and widgets to higher priced programs. The fastest way to uncover the intent of the seminar is to consult if you will have any "at-the-seminar" reductions. If consequently, get your glasses up, phazers on stun and be organized for the frequency.
Seminars are outside-in. Many seminars, chiropractic or elsewhere, are unaggressive. The attendees are often loaded right into a modest room in rows of chairs (named "theater style") or in row after row of linen-covered tables (referred to as "classroom style"). The loudspeaker, situated up front, with or without the compulsory PowerPoint demonstration, profits to yak. It might be educational. It might actually be enjoyable. However it is rarely efficient training. It is like likely to a workshop to learn to ride a bike. But you will find only images of bikes, but no real bike using concerned. You had be better off studying a book, hearing a CD or viewing a DVD.
Seminars rarely supply responsibility. Attend most seminars and you'll abandon with a bunch of records and a "To Do" checklist. The records continue the bunch of records obtained and gathered from formerly joined seminars. And the listing of motion actions clutters your table for a month approximately, creating a twinge of shame each time you come across it before you throw it. Most people already know how to proceed to enhance their existence or practice. However they don't or will not do it. And without some type of responsibility, ("I will be phoning every one of you in 10 days to observe how much of this you have implemented...") seminars rarely create the required motivation essential to reveal substantial, sustained change.
Seminars are extremely 1980. Nowadays, with a wide variety of digital advertising, teleclasses and webinar technology, it appears a tad archaic to pressure individuals to drop every thing and appear at the same period and spot to see a live demonstration. Accurate, like a humor that appears funnier when lots in a loaded theatre all burst out laughing in unison, there might be a lively "field effect" developed by seminar attendees. However, few programs utilize this power, so it is impact is squandered or includes a half-life of about a week following the seminar and attendees are searching for their next motivational repair. For more info check out this link!
