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Very first, the jargon. Back link: this is where a web site links to your web site i.e. Website X has a link pointing to your internet site, so your internet site has a back link from Site X 1-way link: exactly where only internet site X links to your website, but your site does NOT link to internet site X Reciprocal link: where two sites have swapped links so they each link to each other Anchor text: the text/description that is associated with your link on the back link internet site. Page rank: Google's proprietary technique for assigning a value (from 1-10 where 10 is best) to the combined number and the top quality of back links pointing to your site. Often abbreviated to "PR" Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a web site on it. So if a site has a SERP of three, it means for a certain keyword search it appears on page three of the outcomes. Note that some people use SERP to refer to the position on the page, so that a SERP of 3 may also mean the web site appears at #3 on the initial page. Check you page rank and backlinks now! Fast and straightforward Page rank checking at what does it all mean? In the on the internet marketing and advertising world, Page Rank indicates a lot. Increasing a website's PR is a single of the main foci of on the internet marketing and advertising. The aim is to get as high a PR as possible for your web site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the high quality of the web site linking to your site. How does it do this? By measuring, amongst other things, that site's PR. There is also evidence that the degree of relatedness of content is also important. If you site is an e.g. Genuine estate site, then a back link from a internet site dealing in scuba gear may not be worth significantly to you. But back links from websites that have excellent PR and are related to you (e.g. by business or by region/place) are properly worth pursuing. By increasing the number and top quality of links pointing to your web site, more than time you will increase your PR. Note also that a lot of other engines also use back links as element of their SERP algorithm. Some might not be as sophisticated as Google, but a lot of measure the number of back links in their index and use this as element of how they rank your website below a specific search. You can check your back links and page rank at how do I increase my Page Rank? Firstly, make certain your web site has great quality content. Make other sites and their owners want to link to you. Then get out on the internet and start off making propositions to other site owners in associated fields. Ideally, you will get links from internet sites that have a larger Page Rank than yours, but this is not constantly attainable. What you really should appear for are web sites that: Have very good content material Are related or connected to your site Have some Page Rank already (i.e. not brand new) Also, older domains could do greater than newer domains Some of the do nots. Be wary of FFA (Free of charge For All) sites usually these do you no great and can in fact do you damage as they tend to be viewed as spam websites by some engines. Don't "spam" your anchor text make it related and don't overload it with keywords and phrases or repetitions. Differ your anchor text. Use different variations or re-writes of anchor text on diverse internet sites. Make positive the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever purpose) then you will not get any advantage from it. Make confident that the pages you location links on have limits to the number of links listed. Single figures are perfect, but not constantly achievable. best link building services online