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Anatomy } Top Ranking Web site

Optimizing webpages for high rankings in the major search engines involved two main processes. Firstly there's the on-page facets such as what keywords you place where } page it self. The next, and much more crucial process gets the off-page facets right - incoming links. This short article explores mainly the on-page facets. While the competition } keyword increases, off-page factors be much more vital that you good rankings } these usually mask the results of on-page facets rendering it impossible } what on-page factors are very important. That is why, I will } a higher ranking page with low competitors in Google. First, consider } mean by competition. You will find two ways to check out competition in Google. There's your competitors a full page has once you type the phrase with quotes, } competition once you type the language } quotes. How many results came ultimately back by Google in each case is the competition. The primary differences between those two kinds of search are the following: Search with Quotes - this returns only those pages which have been "optimized" } exact phrase. Search } Quotes - this returns all pages which were "optimized" } words creating the phrase. e. g. (essentially) a) In the event that you search Google for alsatian dog Google returns 41, 000 competing pages. b) In the event that you search Google for "alsatian dog" Google returns 6, 390 competing pages. In (a) above, you will find 41, 000 pages that make reference to alsatian } dog, although not fundamentally to alsatian dog. In (b) above, you can find 6, 390 pages that make reference to the precise phrase alsatian dog. Now, should you want to rank well } term "alsatian dog" on Google, you simply contend with 6, 390 other pages because of this exact term. However, you can find 41, 000 - 6, 390 = 34, 610 other pages which are associated with this search, and may still beat you } Google sees them as more relevant than your page. We've discussed ahead of the need for link reputation } PR in ranking. It's possible } high PR page to rank well } term like alsatian dog, even when it doesn't } exact phrase } page. This fact clouds the problem notably, therefore even though I would suggest searching with quotes to obtain the real competition, I also suggest that you go through the top few } Google (as searched } quotes) to ascertain how crucial those "partial match" pages are. An instant search at: http: //www. prsearch. net/ for alsatian dog, shows me } top pages because of this search } quotes } low PR (0-3) } a lot of those pages } 0 incoming links. The same search at PRSearch. net using quotes round the phrase show much the same results. The competing pages } exact term } low PR } low incoming links. This phrase should really be simple to target and obtain top rankings } done precisely. A word of warning: Since the PR reported } Google toolbar is outdated (see early in the day), you can not be 100% clear on the PR } pages, even utilizing a site like PRSearch. They are going to make use of the same formula } toolbar uses, therefore is going to be equally old. Only Google knows the precise PR it is using in its ranking for just about any one page. An additional always check I frequently do is always to always check what the PR } homepage } site that's ranking well, as thus giving me a sign of how crucial your website all together is. } phrase alsatian dog (with or } quotes), the most effective page is: http: //www. castleofspirits. com/stories02/alsatian. html The homepage http: //www. castleofspirits. com includes a PR of 6 - quite an essential site. However, there's absolutely no connect to the alsatian page } homepage, therefore the PR 6 homepage wont directly help } high ranking } alsatian dog website. Carrying out a backward links check up on Google does not help since you can find no backlinks listed because of this top ranking page. O.K., gaining my detective hat, I visit a link at the end } Alsatian page called "March 02 Ghost Stories". There's still another url to "Ghost Story Page". Simply clicking the hyperlink to Ghost Story Page, I am taken fully to a PR 5 page: http: //www. castleofspirits. com/storypg. html where I locate a connect to March 2002 Ghost Stories. Clicking that link takes me } PR 3 page: http: //www. castleofspirits. com/stories02/mch2002. html } with this page I locate a connect to Ghostly Alsatian dog. So, the utmost effective ranking alsatian dog page has one link } of from the PR 3 page. I would assume this site also offers a sitemap (even though I can not find one) where it includes an additional connect to the alsatian dog page. Meaning an overall total of 2 links, both internal. I could assume using this } alsatian page } PR 2 has become the correct PR, } page itself has not many incoming links. I'm confident that when I targeted the phrase alsatian dog, I might easily get yourself a top ranking. The phrase alsatian dog is therefore a simple phrase to focus on. } final always check I visited the searchguild difficulty tool mentioned in section 6 of the newsletter } typed my phrase into that. The Search Guild rates this term as EASY. With relatively few off-page facets adding to the high ranking with this page, I will only assume } on-page facets are why is this site stand out of the rest } rank at number one on Google. There are a number of tools readily available for calculating density, but I take advantage of something I wrote for myself } perhaps not available. Running this URL through my tool informs me } of good use information. Density } phrase "alsatian dog" } page is 0. 49% The keyword is available ONCE in the title (11. 11%), } TWICE however text } page (a density of just 0. 34%). The keyword just isn't within any header or meta tag! } second always check I usually } what I call the partial density. That's the amount of the densities of most words that define the phrase. e. g. the phrase "alsatian dog" comprises of two words - alsatian } dog. I go through the density of alsatian, } density of dog, } combine both densities. } of good use since it informs me the density } page } words that comprise the phrase (remember you are able to rank well with no exact phrase } page) - some sort of simplified page reputation. The partial density of the page is 3. 09%, composed of 7 occurrences of alsatian, } 12 occurrences of dog. These pages is clearly about alsatians } dogs! Let's consider the prominence with this phrase } page. First a reason of what prominence means. Prominence is really a way of measuring where } page a word exists. A prominence of 100 means it had been the very first word } page. A prominence of just one would indicate it had been the final word } page. A prominence of 50% would indicate it absolutely was the center word } page. } the phrase was the very first word (100% prominence) } the final word (1% prominence) } page, the common prominence } page could be about 50%. Which means the keywords are well disseminate } page. As prominence increases, the keyword is located higher } page, because it decreases, it is found lower on the next paragraphs. For analysis of top ranking pages, I } not merely the typical prominence of most occurrences } phrase on my page i. e. the way the keywords are spaced from the page, but in addition the prominence } first occurrence } page. i. e. how near to the start of document may be the phrase first found? The prominence } first occurrence } phrase alsatian dog is 99. 67%. Which makes it very nearly the very first phrase } page (only the phrase ghost comes before it). The common prominence } whole page because of this term is 62. 62%. Which means } keywords are distributed more in the upper percentage of the page. Have not I usually told you } was crucial to truly get your main keyword in the top one-third } page?. This site is an excellent someone to study. It shows a high ranking page } low competitive keyword. Due to the low competition, incoming links } PR are less crucial (though when you yourself have both, you might take over this phrase), } on-page facets is likely to make or break the ranking. Although the precise phrase is found three times } page, the truth that the phrase } the title } document } within the body text is apparently enough. This low density is supported using the words that define the phrase repeatedly } page. Google is going to be in without doubt what these pages is all about. Your final help the ranking of the page may be the filename. Realize that the main keyword can be found in the filename - alsatian. html.

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