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If you're an emerging organization with the next wonderful product, at times you want an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an straightforward process. Safer Smokes Inc. is a single firm that understands the challenge of attracting the proper investors. This development-stage company is tapping the smoking cessation market with a unique tobacco-cost-free, nicotine-totally free smoke named Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it could be also soon to method huge venture capital firms, but time to move beyond networking with household and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see through to the genuine investment opportunity," mentioned Torigian. So how do organizations like Safer Smokes attract their angel?
- Have a clear-cut target industry for your product or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
Most angel investors prefer organizations that are likely to show positive cash flow inside their initial 18 months, so having these types of statistics about your market can be an incentive.
- Match the business program objectives to the angel's danger tolerance. Investors want to know the product or service will be exclusive and well-cultivated. Safer Smokes has a patented remedy that company officials say will "influence the landscape of the wellness care business." idea angels com
