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You have to uncover what it really is that your customers or future clients are looking for in a personal trainer. There are many personal trainers who skip this step and miss their chance to mobile fitness marketing systems draw in more business. If you're wise, you won't repeat their mistakes.

The term "research" probably brings to mind men with gray hair and thick glasses who probably haven't had a shower in weeks, poring over dusty old books - in a nutshell, mind-numbing tedium. Since you're a mobile fitness marketing, you most likely selected your career because you're passionate about health, action and client contact - maybe not because you want to sit facing a computer crunching numbers until your teeth hurt.

There's no way around it: if you want success, you will need a marketing plan, of course, if you need a marketing plan, you may need to research the fitness market. General market trends is the only way you'll be able to uncover what your customers look for in a personal trainer, what areas your competitors excel in and what their weaknesses are, and what strategies fitness email marketing you need to bring clients to your door.