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My trade show exhibit experience began young around the dining room table. My father, Joseph LoCascio, would come home each night with fascinating stories about designing and building displays and exhibits at various New York City exhibit houses where he worked as graphic artist.

When the projects that he labored on were completed he'd take the household into Nyc and show us the results of his artistic handiwork, which frequently included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and various displays at the Nyc Stock market and the World Trade Center. Many other Sell Gold Irvine CA of his could be on display at trade shows at the Ny Coliseum, Waldorf Astoria, or the newest York Hilton.

My admiration for my father's artistic talents started when I would be invited to become listed on him for his local freelance work on weekends. I'd help him load the car with his art supplies and then watch in amazement as that he laid out and hand-lettered a bank's new window sign in gold leaf, or a company's name on a truck door, or perhaps a new sign for a local church.

The exhibit building business was cyclical, and there were occasions when work was scarce and some shop workers must be laid off for a few weeks. Other times there was too much work, Cash For Gold Irvine CA which needed hiring more folks and working overtime and weekends to complete exhibits.

My opportunity to work with my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time work schedule, including weekends, to accomplish multiple exhibits in time for the National Hardware Show in Chicago.

I jumped at his offer and was excited never to only be making $1. 50 an hour at the age of 14, but also to get at use my dad and begin learning the exhibit building business from the ground up. Could work that first weekend - and many others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the floor, vigilantly peeling frisketed graphic panels, and mixing paints.

I knew right then and there that the exhibit business was where I needed to pay my career. During high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

A major career transition came when ECI won the brand new Olivetti Underwood account and needed an account executive to control their multiple product exhibits for a lot more than 40 trade events per year. I applied, interviewed, and got the job. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in Nyc.

At 22, I was enjoying a dream job, learning the the inner workings of being an exhibit account executive and looking to Gold Buyers Irvine CA the long run when, unsuspectingly, ECI was sold to IVEL, which is today an integral part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, Nyc. For me personally, it had been unreasonable to work in and happen to be Brooklyn when i still enjoyed living an nearly carefree and independent lifestyle at my parents' home in Bergenfield, New jersey, where I spent my youth. But if moving out for a job was a necessity, I thought moving to California might be a far greater choice.

With an eye for adventure, travel, and an urge to start out fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San francisco. I was hired after having a great interview. I had contracted Stewart Sauter many times previously to set up and dismantle Olivetti Underwood's exhibits and had established a great working relationship with Mr. Tony Panacci, who I'd work with. My job was supervising the setup, servicing, and dismantling of all exhibits sent to Stewart Sauter from exhibit houses from throughout the country.

My tenure in San francisco was short-lived, nevertheless , because while establishing exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He ended up offering me a job as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Having the opportunity to jump from the vendor side of the business to the client side was a dream I had developed as I watched the complete staff at Exhibit Craft organize and tidy up the shop in preparation for just one of its client's visits. One day I said to myself, "Someday I want to be the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to utilize live theatrical presentations, developed by the highly talented Hardman and Associates from Pittsburgh, PA, to exhibit just what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to effectively present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for about 60 visitors. If the presentation ended, the doors would open and visitors would walk via a display area where salespeople, managers and tech support team professionals made personal product presentations, answered questions, and done sales lead forms for additional information or sales calls.

UNIVAC's marketing experts understood early on that in reality some type of computer was only a machine and that it was the ability of its various software applications that made the absolute most sense to booth visitors. In the usually cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and sometimes esoteric information required total get a grip on of the exhibit environment.

A year later I accepted a job with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade events and Exhibits. This included supporting their Video Tape, Computer Media, Office Services and products, and Computer Peripheral sections. Soon after arriving, Memorex chose to launch new audiotape services and products and I began working on their introduction at The Consumer electronics Show in Chicago.

The online marketing strategy with this crucial first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and what was then available on the market. We needed to show prospects how Memorex cassettes would outperform recorded music when comparing to reel-to-reel 3M and BASF audiotape, which at the time dominated the worldwide audiotape market.