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These days, if you are sticking to traditional marketing only, you will soon be outpaced by your competition. Although it's possible to find great success with social media marketing, you need to learn how to use this new form of advertising properly. The tips below can help you do it well.
Make sure to update and post frequently. This helps to give your readers a sense of novelty with your product and keeps them informed. You can either post yourself at certain times or use services that post updates for you automatically at specified times. You will also keep a schedule with your readers.
To increase your marketing clout, link your blog to LinkedIn. When your blog has the LinkedIn share button, any good content you provide can get spread by your readers, giving you free expansion of your online presence. Your followers can then share your blog with others that visit their site. As you may potentially reach 100 million people, this can be a very successful form of marketing.
Use a variety of social marketing venues for the greatest success. Facebook might be effective and popular, but remember to use other sites like MySpace too. The greater your exposure, the better likelihood your efforts will succeed.
To get good results from marketing through social media, create useful links that bind all your sites together. Put up links on your site or blog to your Facebook, YouTube, and Twitter accounts. On your Twitter profile, include the URL for your blog and Facebook. If you put up a link for all of your sites this will create more exposure.
You can ask your customers to do a survey. You will definitely want to establish a social networking presence for your business if your customers report spending an hour or more a day on social networking sites. If your particular audience is not into social networking, it might be a good idea to put your efforts into something else.
Make sure your blog postings appear as part of your LinkedIn page by using its blog feed function. An article can be posted and will immediately update on your LinkedIn page. This will not only save time, but will also garner you more exposure.
One way to involve your followers in your marketing campaign is to sponsor a photo contest using your brand. Offer followers an appealing prize for the individual who submits the most entertaining and creative image featuring your products or logo. People will end up sharing pictures with you and others in their list of friends; those friends may not know you, and when they share the photo they give your company wider coverage in new markets.
If you want the most success with YouTube, make sure you automate your video feature. When you post a YouTube video, you want it to automatically post to your various external websites as well. To do this, go to the account settings and choose the service that will add posts automatically.
The potential of social media in terms of achieving marketing success is truly great, though you must know the proper techniques to get results. Use these hints and you will see that social media marketing works!
