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These are frequently part of a retail advertising campaign and are sometimes distributed with the Sunday papers.

Type of Brochures

Leave-Behinds - Named for the type of brochure you leave behind after meeting a potential customer.

Point-of-sale - The type of brochure you may pick up while waiting in line at the bank.

Respond to Inquiries - Someone asks about a specific product and you drop a brochure in the mail to them to follow up.

Direct Mail - Your sales letter sells but you can also include your brochure into your direct mail package.

Sales Support Tool- Similar to leave-behinds but you uses this type as a selling aid through a sales pitch.

Brochure Styles

Two of the most common brochure styles are single sheet and booklet forms.

A common single sheet brochure is double-sided (printed on both sides) and folded into thirds mostly in "Z-fold" or in the "C-fold" method. Larger sheets are folded into four, five, or six panels. Booklet brochures are made of multiple sheets mostly saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book.

percetakan majalah, Brochure Printing Review, Brochure Printing : Facts About Brochure PrintingBrochures are a great way to promote your business and educate potential customers about your company's products, services and mission statement. What Content Should Be Included In A Brochure

Before considering brochure printing, business owners must decide whether the brochure will be an informational piece about the company or a sales piece, or a creative combination of the two. The next step is to gather all the business's logos and copy art and decide which ones are appropriate for the brochure printing. If the business offers particular products or services, the business owner must decide which services or products to include in the brochure. Many business owners also include a short history of the company and possibly a short biography on the company's founder or president. This is often done to create a personal connection with customers and potential customers.

Once you have decided what to include in the brochure, you are ready to begin brochure printing. However, the most important thing to consider when brochure printing is to make sure that the end product looks professional. Brochures are often passed from one person to another, so it is often the brochure that becomes the first impression made on potential customers. To ensure a great first impression, make sure the brochure is of high quality and promotes the company in a positive, competent manner. It is also important to make sure that the brochure stands out from others that may be near it, and to make sure the brochure is easy to read and understand.

Other Decisions to Consider

Once all the content has been chosen, business owners must decide what type of brochure they would like to have printed. Popular choices for brochure printing include brochures that are flat, tri-fold and half-fold. Brochures are also available in a variety of sizes; however, the most popular sizes for brochure printing include 8-1/2 x 11, 8-1/2 x 14, and 11 x 17. In addition to the fold and size of the brochure, business owners must also choose what type of paper stock they would like for their brochure printing.