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As of 2012 there are 25 million Twitter users, 750 million people on Facebook, and at least a billion users on Google. This means that there are somewhere around two billion people using social and search media and you have to set yourself apart from all of them with the right social signals. Search marketing has changed forever courtesy of Google and Facebook. Sure that's mainly Google but no worries, when you want to rank well within the SERPS, you have to figure out what you should do to get the very best social signals on the web.

Not all of the homepages will possess traditional kinds of content. Magazine themed blogs will possess link that lead to another page. Make sure that you place social signals on your webpages.

These will be the shared links that go to the social media sites. You will probably increase social signals when people visit your site and share your content with their friends and family. There is no way to know what a person wants, but it is good to have a good selection. But you should already have a good indication of what people need if you are watching your site for social signals.

You have enough of a hard time getting exposure for your deep pages if your site is large. This explains why social signals have a huge importance. Don't forget to link your posts to one another. This can be accomplished by using plugins and linking the posts together via automation. But, be sure that whatever you choose to do will not decrease the load time of your blog.

You can also use Twitter and Facebook to your advantage. Many websites will make use of ads to bring additional traffic to the site. Buy ads for the correct target market and not waste your dollars on the wrong audience.

If you do not know how to use paid Twitter ads to promote your site, don't worry because it is easy to do. Set a daily budget and use targeted keywords. You can only tweet to your market when you find them on Twitter. Twitter has a section called promoted tweets. You can use their targeting app and then create promoted tweets.

You can do this with Facebook as well. Facebook and other sites like this can be leveraged for branding and creating email marketing lists. Do not attempt to make sales at Facebook directly because this strategy does not work as well these days.

It is difficult to lag behind in anything, but this is really the case with internet marketing. Social signals and SEO is not that hard to put together. Much of it is where it should be. Know how to use them together in order to really make them beneficial. Work at a slow pace and not try to force things to quickly.

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