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You may already know this, but when you start a business on any medium, you have to have a solid business plan if you are to be successful. This means using the most advanced and newest social media marketing methods before they get phased out.
Educate yourself on social networking itself. You may already have a profile on Facebook; however, keep in mind that social media marketing is not the same thing as chatting with your friends. You can locate many helpful tools all over the Internet, as well as many people that are happy to help out.
Run a contest or sweepstakes on your social media site that people can enjoy, either from the comfort of their computer chair or by visiting your brick-and-mortar locations. You can easily give your company's products away as prizes to the contest or giveaway winners. You can contribute to your supporters -- while boosting your presence even further.
It's important you don't share personal or political content with your readers. While it can be great to show a little of your personality, revealing too much can look unprofessional and may give your followers a negative impression of you. Stick with your niche but make sure it's in an accessible tone.
There is a feature on YouTube call annotation which can be used to hide a discount code. You can select the time for the annotation to appear; you may wish to have it pop up at the end of your video, so that people can watch it until the end and get the code.
You should definitely think twice before you hire out a company dealing specifically in social media marketing. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don't know any better. The companies utilize thousands of fake twitter, Facebook and YouTube accounts, which they create using proxy servers and automated registration bots. Your advertisement then falls by the wayside, because real people will not likely view it and you end up losing all the money you paid to the marketing company.
Check the re-tweets and responses you get on Twitter, to see what time of day they tend to come in. Make adjustments to the timing of your Tweets as needed. Consider using a messaging service that will automatically send your tweets out at the precise times you have calculated as being more profitable in terms of responses and re-tweets.
Have your customers fill in surveys about their social networking habits. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. If your audience isn't really interested in social media sites, you may want to turn your attention to another form of marketing.
Utilize the wonderful world of social marketing to your full advantage by following the above tips. Using social media as a marketing strategy has worked for many businesses. So, do it!
