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Before jumping on the bandwagon that says postcard printing is the all time best advertising and marketing tool, it is crucial that you know what postcard printing is all about. There are truly four basic aspects of postcard printing that you need to know and these are the postcard size, paper stock, design file formats and coatings. Each of these aspects of postcard printing has their crucial role to function in order to ensure that you get the greatest top quality postcards ever.

The postcard size doesnt necessarily imply that there would be only 1 common size to fit all sizes of postcards. Its because numerous sizes needs for various postcard printing equipments in reality a slight alter in the size of the postcard may have an adverse impact on its value. And so, in order not to be shocked by printing rates afterwards it is smart to get very first printing quotes. This way you will be guided on just go how much your postcards will costs. Likewise, never hesitate to ask your postcard printing firm on the postcard size that perform greatest on their gear.

There are two aspects of paper stock that you require to be aware of. Paper stocks can either be glossy or matte. If you want to have your postcards printed in complete color you will then be produced to select between a CS2 stock and a C1S stock. CS2 stock has a gloss finish on both sides although the C1S stock has a gloss finish on only 1 side and its other side having a matte completed. Amongst these two stocks the C1S was the most popularly utilized since the ink employed in postcard printing doesnt dry up on the gloss element of the paper stock so they resulted in printing on the matte side of the stock.

But that was a lengthy time ago, today there are currently inks that very easily dries on glossy stocks. The glossy stocks are far less costly than the semi-gloss stocks and exude a lot character on them thats why it is a considerably much better alternative for postcards.

In terms of the style file formats, it is essential that you your cheap poster printing ask your postcard printing organization the kind they are accepting. Even though, there are printing firms that accepts numerous file formats nevertheless there are nevertheless some that tends to make use of only restricted sorts of software program and file format in their design creation. And what these postcard printing organizations typically do is that they would try to convert your postcard design file into the format that is accepted by their postcard printing equipment. Even so, there may be some problems that could be encountered during the file conversion. One of the common troubles faced requires font defaults and text loss to make certain that no such error happen it is important that your postcard project undergo proofing prior to lastly submitting your postcard style for printing. Or far better however, you may try to save your style file in a PDF format. This way there will be quite minimal conversion and manipulation that have to be accomplished in your design file.

The finishing is as essential as the initial couple of steps in postcard printing. There are two kinds of postcard finishing or coating and these are UV coating and Aqueous coating. The UV coating provides the postcard with that shiny look and feel. Specially applicable for color images which you could want accentuated. Its drawbacks are in terms of its susceptibility to finger print marks and smears.

The aqueous coating on the other hand offers for minimal shine or gloss and entails cheap club flyers for a significantly more rapidly postcard printing method. The purpose for this is that aqueous coatings are speedy drying for that reason doesnt hinder the continuous printing approach.