The Blue Cross Story

The Blue Cross and Blue Shield Association is the biggest private health insurance program in the United States (like Puerto Rico) and Canada. It is indiana home loan composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered well being care coverage to more than 88 million people in 2003.

For its beginnings we need to have to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an seasoned administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon after taking the job, bedbugbully.com he developed a wellness strategy that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.

Meanwhile, about the identical time that Kimball was creating his program, the Blue Shield notion was becoming well-liked in the lumber bedbugbully.com and mining camps of the Pacific Northwest. Severe injuries and chronic illness were common among these workers who were in quite hazardous and hazardous jobs.

Their employers saw the want to offer medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical wants of the workers. These programs would later grow to be what is recognized as the Blue Shield Plans.

As for the cross symbol, it was initial utilized in a 1934 advertisement for the Hospital Service Association, which later became identified as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Business secretary E.A. van Steenwyk to create a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to identify his company's well being plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that wellness plans around the country met specific standards.

The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was created in Buffalo, New York by Carl Metzger in 1939 and the 1st official Blue Shield program was founded in California that same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service plan.

It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans known as the Associated Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one of the most familiar symbols in America.

To show you how significant it has become, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed health care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.