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Free is free. Free is awesome for constrained budgets and staffing capabilities. Free is fabulous for start-ups. Free allows you to try out email marketing without any consequences.

 Simple   Unlike paid services, a free marketing software service is simple and easy. There isn't a lot of fuss. Free services are easy to set-up and get right into marketing with extremely uncomplicated complimentary design templates. With in minutes, you'll be sharing your products and services with your dedicated supports while driving more curious customers to sign up for your e-newsletter.What are the Disadvantages of Using a Free Email Marketing Service?
 Free    As the old adage says, and what we've always reinforced, is that you always get what you pay for. Free is limited. Free is limited customer support.
 Unable to Fully Customize Your Email Campaigns   One of the beauties of a paid email marketing service is that you're able to do whatever you want to make your email stand out and represent your business to the max. However, with a free email marketing service, you're limited to the templates they offer, along with limited uploads of graphics, icons and social media links.
 Limited List Size Support   Most, if not all, free email marketing services impose a limit to your subscriber list size. Meaning, you're only able to send out your emails to a certain number of people. This is incredibly inhibitive and ultimately restricting your overall growth of your subscriber list.
 Limited Analytical Tools   Above all things, understanding your subscribers' habits and trends is what makes a successful email marketing campaign. However, if you're unable to track this critical data, then you're unable to respond accordingly. Though many free email marketing services do provide analytical tools, they're limited. You're only going to get the basics. Advanced analytical tools allow you to adapt and change, something that free services don't allow.What Are Your Competitors Doing With Their Email Marketing Campaigns?
 It truly doesn't matter what type of business you're in, but looking to what your competitors are doing with email marketing will inform your choices. Chances are, your competitors are following email marketing trends, while increasing their budgets for their email campaigns.
 Your competitors, along with other industry leaders, recognize that email marketing is the predominant way customers interact with you.So, What Is The Verdict On Free Email Marketing Services?
 In some, yet very rare cases, a free email marketing service is ideal. However, businesses that use this type of software will quickly grow wary of the limitations and will evolve beyond the software's capabilities.
 Similarly to free fax software, free survey makers or programs that send free SMS, you will, without a doubt, get what you pay for.
 If you're truly interested in joining with the email marketing brigade, understand that cost is the least of which to consider. Look to long-term plans, and understand that this investment will pay for itself in the future.
 

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