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Author: Jeremiah Prescott

Using articles as a marketing tool is all too often overlooked. It can, however, bring benefits that go beyond the effort that it requires. Your efforts will help your site gain traffic and visibility as well as higher ranking on search engines.

Article marketing can help your site rank higher in the search engines. The better article sites and some quality niche sights have strong standing within search engines as authority sites. When you place an article on one of these sites with a link to your site, the search engine crawlers follow this link. The backlink you receive from placing an article on the site will add rank to your page.

Some articles withstand the test of time. To have an article serve you long into the future, make it timeless. This will give more people the opportunity to link to your article for their own use, although it will also benefit the ranking of your article. You will gain the most success from the prolific publication of high quality articles. You should see the results in your linking campaign and search engine ranking.

As your article does well in the search engines, it will carry your link with it. Because article sites usually show up well on searches, your article will rank high for relevant searches. This puts your link in front of more people.

By submitting to article sites, you are also encouraging free traffic and loyal customers. Frequently publishing within your area of expertise will bring your name and articles continually to the forefront. Every reader has the chance to see your link. People who appreciate what you have to say and are looking for more advice will follow the link. By linking your author box to a subscription page or opt-in box, you can build your subscriber base.

There is an additional benefit to article marketing that many don't even consider. When you get your name out there through the submission of many articles, readers will start to turn to you as an authority on your topic. If your articles are highly informative and professional, providing valuable information, people will begin to seek you out. People will begin to trust you and feel an involvement with you and your site. The advantages of having a committed, trusting following within your niche cannot be overestimated.

If someone reads your article, they will undoubtedly have gained some level of knowledge about the topic. Besides personal knowledge, they have made a connection between you and the subject at hand. If they click through to your site, they have already indicated interest by reading the article and clicking on the link. Anyone who comes to your site through an article has already indicated interest in what you have to offer. This commitment increases the likelihood of their responding to a call to action, whether following your blog or signing up for your subscription.

The benefits of article marketing are huge. Because most article sites are free, the investment is only your time and effort. The longterm benefits of a timeless online article will far surpass the effort involved in publishing.