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Pay per click advertising is not complicated to do, but still there are thousands of people who have been unsuccessful using it. Having said that, it is not all that difficult to succeed with this unique form of promoting. Google is invariably trying to improve their services and end user experience, and that is why they have become more demanding within the last two or so years. They have essentially cleaned house in their attempt to provide a greater experience for their users. But regardless of where you run PPC advertisements, you'll need to include the ideal strategies and good practices which is really nothing new. We would like to focus on an aspect of PPC campaigns that can essentially make or break your efforts.

As you may know, if you end up working with Adwords, you have to do all you can to create a high quality score. The optimum quality score you can obtain is a perfect ten. A substandard quality score could actually make your campaign totally unprofitable which will make you dead in the water. The most important concept to hold uppermost in mind is relevance. Google requires that you create relevance into all you do with your Adwords campaigns. That concerns not merely for quality score points, but it is important for overall conversions. You can work to create the most relevant experience in several different ways.

Whenever a user follows an ad, they will go to the new kind of landing page or right to your main website. Quickly, you can no longer use the usual sort of squeeze page at Adwords since it is considered too thin or insufficient content. But you can build a fuller landing page that has some articles on it and achieves the same result. When someone clicks on the ad, it's essential to give them a relevant feel at your initial site. That seems like common sense, but we certainly have witnessed and read about promoters who violate this basic principle.

If you are using this type of upgraded squeeze page, for Google Adwords, then this landing page must be relevant in all ways to your primary site. Every time the prospect clicks on your advertisement they have to have a relevant experience. You can achieve the best results if you make your improved landing page exactly the same in look and appearance as your primary site. The copy on all your pages, landing and primary site, have to always be on the same theme which you would think is totally obvious. If you have all the things lined-up, then you certainly will be in a great situation. The effect is intended in the direction of your potential customers, and that is to help make the person feel more at ease. You can sometimes convert a promotion from a weak one to something genuinely successful using this strategy.

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