The function of the logo — различия между версиями
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| − | In order to discuss the | + | In order to discuss the common function of the logo, [http://www.innovation.wa.gov.au/ innovation] we have to firstly identify and define the atmosphere where this will have to fulfill its function. The environment is called brand and the definition is as follows: the brand is a collection of concepts and pictures, a collection that constitutes an undivided complete meant to transmit and sustain the values of a firm, a item or a service. As you have noticed, this definition has brought into discussion two defining components: concept and image. I'd like to emphasize that it is critical to follow this order: tips come first and images are born out of concepts to visually represent them. Once [http://www.bellacasadevelopments.com.au/ home builders perth] we have identified the atmosphere and its definition, we can talk about about the functions that the logo need to fulfill.<br><br>The initial function: the logo defines and incorporates values.<br><br>The [http://www.cmawa.com.au/ cabinet makers perth] logo have to be developed according to the values which we want it to transmit. As the visual impact can mean considerably a lot more than a description and the logo will [probably] be the most important visual element, it is proposed that it is given its due significance.<br><br>The second function of the logo is to communicate values.<br><br>The logo does the communication amongst the organization and the consumer and, apart from the product itself, it is the first element that presents the service provider.<br><br>The third function of the logo is to represent values.<br><br>The logo represents a organization, an association or yet another [mainly] legal entity.<br><br>Let's recapitulate - we have identified 3 main functions of the logo:<br><br>- it defines values<br><br>- it communicates values<br><br>- it represents values<br><br>The functions of the logo in no way change they only exist. In order to effectively explore them, the logo have to be relevant. In the case of a organization, it must be relevant each for the institution, the product or the service provider and for the market. In the case of a non-profit institution, the logo must be relevant for the institution and for the socio-cultural atmosphere.<br><br>The conclusion: the logo should be suggestive, but not too open to interpretation. The message that it transmits should be ambiguous enough but with out leaving area to incorrect interpretations. The functions of the logo can be neither negotiated, nor influenced. They start to work along with the social exposure of the logo. All we can do is to establish related values and continually sustain them. |
Версия 22:12, 7 июня 2012
In order to discuss the common function of the logo, innovation we have to firstly identify and define the atmosphere where this will have to fulfill its function. The environment is called brand and the definition is as follows: the brand is a collection of concepts and pictures, a collection that constitutes an undivided complete meant to transmit and sustain the values of a firm, a item or a service. As you have noticed, this definition has brought into discussion two defining components: concept and image. I'd like to emphasize that it is critical to follow this order: tips come first and images are born out of concepts to visually represent them. Once home builders perth we have identified the atmosphere and its definition, we can talk about about the functions that the logo need to fulfill.
The initial function: the logo defines and incorporates values.
The cabinet makers perth logo have to be developed according to the values which we want it to transmit. As the visual impact can mean considerably a lot more than a description and the logo will [probably] be the most important visual element, it is proposed that it is given its due significance.
The second function of the logo is to communicate values.
The logo does the communication amongst the organization and the consumer and, apart from the product itself, it is the first element that presents the service provider.
The third function of the logo is to represent values.
The logo represents a organization, an association or yet another [mainly] legal entity.
Let's recapitulate - we have identified 3 main functions of the logo:
- it defines values
- it communicates values
- it represents values
The functions of the logo in no way change they only exist. In order to effectively explore them, the logo have to be relevant. In the case of a organization, it must be relevant each for the institution, the product or the service provider and for the market. In the case of a non-profit institution, the logo must be relevant for the institution and for the socio-cultural atmosphere.
The conclusion: the logo should be suggestive, but not too open to interpretation. The message that it transmits should be ambiguous enough but with out leaving area to incorrect interpretations. The functions of the logo can be neither negotiated, nor influenced. They start to work along with the social exposure of the logo. All we can do is to establish related values and continually sustain them.
