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| − | You should make sure to leave your chair sometimes. If you have to stay seated, you can still do some movements to stay active. Do some squats, or lift weights with some heavy books while you work. Go and walk or run each day. Staying in shape can help you stay healthy and continue working until retirement age.
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| − | You need to be open to the opinions of others. Everybody is going to have a different opinion, and there are people that aren't afraid to share theirs. You'll just need to learn how to accept opinions gracefully. Graciously accepting others opinions and advice is important. Make sure you have your own opinions and let others have theirs as well. Although, you should only focus on those who are trying to help your business.
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| − | Have you thought of a name for your business? Don't purely choose one from a marketing point of view. You will see the name of your business frequently. It has to be meaningful and a source of pride.
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| − | Who is your target audience? Knowing this is key to a small business as you won't have the budget for huge research strategies. The money you do spend on marketing should be spent well. Knowing who you are trying to reach is an important first step. Figuring your audience out will help you allocate the money wisely.
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| − | Purchase updated equipment to enhance the functionality of your company. Much of the cost can written off on your taxes, and in certain years, the IRS gives greater rewards for equipment purchases. Items you can write off are things such as fax machines, computers, and other electronics and heavy equipment. Keep track of both large and small business purposes.
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| − | Choose a good domain name when you are running a home business. The name should be meaningful. It will be easier for customers to find your website again if they remember your domain name.
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| − | There isn't any one product that everyone wants or needs. Don't try and force your business into some non-existent mold that you think will have universal appeal. Focus on those who have interest in the products or services you are selling.
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| − | Track your business-related mileage expenses, as you will be able to deduct all or a portion of them. These expenses are 100% deductible when you do your taxes. Prove this and you will save a lot of money during the year.
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| − | Keep a mailing list of customers. Try to communicate only important issues as you do not want to spam your customers. Mailing lists allow you to send out announcements for specials and other ads. Others use it as a way to send useful articles and information to customers on a regular basis, along with a coupon or ad. Add a signup area on your website for people to join your list.
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| − | Join home business forums and discussion groups online. This is a useful way to communicate with other entrepreneurs and also promote your enterprise. Who knows what could come from the contacts you make from these sites.
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