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| − | If you are an emerging company with the subsequent fantastic product, often you need to have an angel on your side.
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| − | A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial companies at an early stage - shelled out more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists.
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| − | Locating an angel investor, nevertheless, is not an easy process. Safer Smokes Inc. is a single company that understands the challenge of attracting the proper investors.
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| − | This improvement-stage organization is tapping the smoking cessation marketplace with a exclusive tobacco-free of charge, nicotine-totally free smoke called Bravo, which has the look of a traditional cigarette and burns like tobacco, but is in fact made from lettuce fibers.
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| − | "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes.
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| − | For firms like Safer Smokes, it might be too soon to method huge venture capital firms, however time to move beyond networking with loved ones and pals. Angel investors to the rescue.
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| − | "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the real investment opportunity," mentioned Torigian.
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| − | So how do businesses like Safer Smokes attract their angel?
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| − | * Have a clear-cut target industry for your item or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
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| − | Most angel investors prefer organizations that are likely to show positive cash flow inside their initial 18 months, so getting these types of statistics about your market can be an incentive.
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| − | * Match the organization strategy objectives to the angel's risk tolerance. Investors want to know the product or service will be unique and properly-cultivated. Safer Smokes has a patented solution that company officials say will "have an effect on the landscape of the health care market." [http://www.ideaangels.com/ ideangels]
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