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| − | Very first, the jargon.
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| − | Back link: this is where a website links to your internet site i.e. Site X has a link pointing to your web site, so your website has a back link from Site X
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| − | A single-way link: where only internet site X links to your website, but your website does NOT link to website X
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| − | Reciprocal link: where two web sites have swapped links so they both link to every other
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| − | Anchor text: the text/description that is associated with your link on the back link website.
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| − | Page rank: Google's proprietary system for assigning a value (from 1-10 exactly where 10 is greatest) to the combined quantity and the top quality of back links pointing to your website. Usually abbreviated to "PR"
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| − | Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a site on it. So if a web site has a SERP of 3, it implies for a certain keyword search it appears on page three of the results. Note that some men and women use SERP to refer to the position on the page, so that a SERP of three may also mean the web site appears at #three on the first page.
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| − | Check you page rank and backlinks now! Speedy and easy Page rank checking at what does it all mean?
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| − | In the on-line marketing and advertising planet, Page Rank implies a lot. Increasing a website's PR is 1 of the major foci of online advertising.
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| − | The aim is to get as high a PR as achievable for your website. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the top quality of the internet site linking to your internet site. How does it do this? By measuring, amongst other items, that site's PR. There is also evidence that the degree of relatedness of content is also crucial. If you site is an e.g. Real estate website, then a back link from a internet site dealing in scuba gear could not be worth considerably to you. But back links from websites that have very good PR and are related to you (e.g. by market or by region/place) are properly worth pursuing. By rising the number and [http://mydomainrocks.com haha] top quality of links pointing to your website, over time you will enhance your PR.
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| − | Note also that numerous other engines also use back links as part of their SERP algorithm. Some could not be as sophisticated as Google, but numerous measure the quantity of back links in their index and use this as part of how they rank your internet site under a particular search.
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| − | You can check your back links and page rank at how do I boost my Page Rank?
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| − | Firstly, make confident your site has very good high quality content. Make other sites and their owners want to link to you. Then get out on the web and start off making propositions to other web site owners in related fields.
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| − | Ideally, you will get links from sites that have a higher Page Rank than yours, but this isn't always achievable. What you should appear for are web sites that:
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| − | Have good content material
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| − | Are relevant or associated to your internet site
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| − | Have some Page Rank already (i.e. not brand new)
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| − | Also, older domains might do greater than newer domains
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| − | Some of the do nots.
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| − | Be wary of FFA (Cost-free For All) sites typically these do you no good and can truly do you harm as they tend to be viewed as spam internet sites by some engines.
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| − | Don't "spam" your anchor text make it relevant and do not overload it with keywords and phrases or repetitions.
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| − | Differ your anchor text. Use diverse variations or re-writes of anchor text on different internet sites.
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| − | Make certain the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever cause) then you will not get any benefit from it.
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| − | Make sure that the pages you location links on have limits to the quantity of links listed. Single figures are ideal, but not usually attainable.
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