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| − | If you are an emerging business with the subsequent fantastic product, at times you require an angel on your side.
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| − | A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial companies at an early stage - shelled out far more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists.
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| − | Obtaining an angel investor, however, is not an straightforward job. Safer Smokes Inc. is a single business that understands the challenge of attracting the proper investors.
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| − | This development-stage company is tapping the smoking cessation industry with a exclusive tobacco-totally free, nicotine-cost-free smoke named Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is truly produced from lettuce fibers.
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| − | "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes.
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| − | For businesses like Safer Smokes, it could be also soon to method large venture capital firms, however time to move beyond networking with household and friends. Angel investors to the rescue.
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| − | "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see through to the actual investment opportunity," stated Torigian.
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| − | So how do firms like Safer Smokes attract their angel?
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| − | * Have a clear-cut target market place for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
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| − | Most angel investors favor businesses that are likely to show positive cash flow inside their first 18 months, so getting these sorts of statistics about your market can be an incentive.
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| − | * Match the business program objectives to the angel's danger tolerance. Investors want to know the item or service will be special and nicely-cultivated. Safer Smokes has a patented answer that company officials say will "affect the landscape of the health care sector." [http://www.ideaangels.com/ idea angels]
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