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| − | Tap into a huge and varied audience for your business with mobile marketing. Today, most people have a mobile device, which may include a smart phone, tablet or similar gear.
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| − | Be sure to add a promo code to all your outgoing messages. When customers see these offers, they may feel that they want to look at your site to see what you are offering.
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| − | Make sure that you add mobile friendly directions and maps to your website. It is becoming more common for people to use their mobiles to find directions. Allow them to contact you easily. Also look into how well your maps look on the various browsers used on mobile devices. Create a link that gives your visitor the option to use some of the more popular direction sites.
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| − | Instead of sharing short codes, purchase them for your exclusive use. It can be a little pricey, about $2,000, but it can be linked to your brand. People will start to associate your short code with your brand. This is much smaller of a price than encountering legal problems. If the company that shares the code engages in unethical practices, you may be in trouble as well.
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| − | Be sure to add a promo code to all your outgoing messages. Customers are much more likely to visit your site if they have a special incentive.
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| − | If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. Users might question its transparency. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. A policy of honesty is the best way to build trust with your customers.
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| − | When contemplating using SMS messages to get the word out about your business, be sure to include an opt-in option. Be upfront about how many messages you will send out every month. SMS can work against you because it is tied to mobile device notifications. It can seem like you are being pushy. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. Being upfront is one of the best ways to build good will with your customers.
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| − | If you design a standalone mobile platform, it needs a home base to be successful. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Avoid developing an entire business around your mobile platform.
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| − | When you are gearing your website towards mobile users, remember brevity is a virtue. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Mobile marketing is all about concise advertising.
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| − | You will get the best results from dedicated short code. The price tag is higher, but this will help to protect your brand. [http://www.onlineprnews.com/news/49479-1280294883-free-reverse-cell-phone-lookup-new-service-compares-three-best-cell-phone-lookup-services.html You can find out more]
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