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| − | The Net may have opened worlds for organizations and buyers, but it has also designed a public relations nightmare for companies. Forums, opinion Net web sites, blogs, and anything at all that is publishable can smear a company's name in moments.
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| − | Keep in mind, "Yours Is a Quite Negative Hotel" presentation that described 1 customer's poor knowledge with a hotel chain? Hotels are run by humans. Humans make errors. It really is how you deal with the errors that can make the difference in customer service. Because the hotel's workers didn't attempt to assist the client overcome a negative circumstance, the customer lashed back and bloggers blogged it.
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| − | If the hotel is on top of its game, it would unleash its crisis management (also known as reputation management) team to salvage its reputation whilst it can. It is attainable for a business to overcome negative PR and come out ahead as in the situation of PG&E (California's Pacific Gas and Electric firm).
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| − | Another technique is to use Internet monitoring to monitor online articles concerning a company's activities to prepare for unfavorable publicity. Some go further and monitor chat rooms, newsgroups, and on the internet discussion forums.
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| − | It really is like the story of the town gossip who spread false stories about its people. One day, he felt terrible and went to the chaplain [Rabbi, pastor, priest, or other &mdash take your pick] to ask for forgiveness. The chaplain said,"I will forgive you, but you have to do one thing initial."
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| − | "Take a feather pillow, cut it open, and scatter the feathers to the winds." The man thought this was a unusual request, but it was a easy sufficient process, and he did it gladly. When he returned to tell the chaplain that he had accomplished it, the chaplain said, "Now, go and collect the feathers. Since you can no more make amends for the harm your words have completed than you can recollect the feathers."
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| − | The identical can occur to a business without having a crisis management plan in location. It's attainable to survive the crisis and thrive as PG&E did. Don't expect Worldcom to pull out of its Enron-like mess. Fraud is not excusable. And Martha Stewart? She has hired a public relations strategist firm in an work to do harm control. It'll be worth watching to see what occurs in her situation and how the PR firm attempts to conserve her reputation. Did you know there is a recall on a single of her merchandise? Adds fuel to the fire, doesn't it? [http://www.reputationmanagementagency.com/ reputation management company critique]
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