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| − | Author: [http://hypercube.me/yettaconklin Yetta Conklin]
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| − | Marketing your site or business online encompasses numerous facets. It takes a great deal of work and time to build a business and ensure a solid online presence. A lot of website owners have to use their valuable time doing SEO, building links, and using social media to advertise their site. Article marketing can also be an effective marketing tool that should not be overlooked.
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| − | Article marketing can help your site rank higher in the search engines. Authority sites have been around for a while and contain a lot of content, giving them a decent standing in the search engines. When you place an article on one of these sites with a link to your site, the search engine crawlers follow this link. They then credit your page with solid links, a sign of a credible site.
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| − | If you work to write an exceptional article that will still be relevant years from now, it could continue to benefit you even more over time. Other marketers or enthusiasts within your niche may link to your article as well. You will gain the most success from the prolific publication of high quality articles. You should see the results in your linking campaign and search engine ranking.
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| − | As you go about getting your website optimized, do not underestimate what direct traffic can do for your business. Getting your articles submitted to niche article websites will get your link in front of readers who are already interested in what you have to offer and who will be more likely to visit your website. Since they found your article on a website that relates to your field, you can already count them as interested visitors.
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| − | Also, those searching for your topic will likely come across the article before they find your site. The reason, as mentioned, is that many article sites have high standing with search engines. As such, you can get new visitors through the link to your site in the article, even if your website is not yet ranking high with the search engines. From then on it is up to your site to turn visitors into customers.
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| − | Establish yourself as an expert in your field by repeatedly submitting excellent articles. Expert status develops trust in the general demographic you are targeting. When you become a prolific article writer, readers will begin to recognize you, and they will consider you a trustworthy source for your niche. The articles must be well-done to be successful. If you fill article sites and niche sites with articles laden with errors and fluff, your efforts will be counter-productive.
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| − | People who read your article have already absorbed a certain amount of information about your topic. In addition, they are starting to link the niche to your articles and, as an extension, to you. If they click through to your site, they have already indicated interest by reading the article and clicking on the link. By clicking on your link, visitors are becoming at least somewhat personally involved with your site. If anyone is going to sign up for your newsletter, read your blog, or purchase your service or product, it will probably be one of these readers.
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| − | There are some great advantages to article marketing. Article submission sites generally do not charge a dime to submit your articles, so the only price you have to pay is your time and writing efforts. The payoff of article marketing, however, can be substantial.
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