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| − | Social media has actually existed for quite some time, even though it may not seem like it. It is the usage of social media as a powerful marketing tool for new businesses that is a fairly recent concept. Since social media is still in its infancy, it will continue to evolve for some time to come, but the basics should stay constant.
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| − | Find out what your competition is up to. Find their social media pages and see what they do to get and keep customers interested. You may choose to do some similar things for the same market or you could come up with a strategy that no one else has to reach a new audience.
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| − | Make sure the content included on your webpage is accurate, useful and informative. If there is a task that others constantly struggle to do, consider writing a "how-to" guide showing the way. Write a product review with useful additional information, such as alternate uses, and include photographs or a video. When you have high-quality content on your site, your visitors are more likely to share it.
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| − | Use tweets that have rich content that are varied, if you're using Twitter as a social media marketing strategy. Send out Tweets that contain suggestions and tips that relate to your products and the issues they aim to resolve for your customers. Prioritizing these tweets over those that simply link to your business makes it much more likely that your followers will continue to follow you.
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| − | Facebook users can "check in" to physical locations via their mobile phones through the Facebook Places feature. Make a Facebook page so you can push people to update their status and give them a price break if they do! Foursquare has this feature built in, so see if it will work for you.
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| − | Comment on other blogs that have to do with your niche, and try to go to news articles. This helps to establish you as a well-informed expert in your industry and broadens your presence online. Keep in mind that comments must be content-rich, and therefore, you should never leave fluff-filled comments. You will get more meaningful traffic from informed and helpful posts as opposed to just chit-chat.
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| − | If you use pictures relevant to your business on your social media site, it's important you put up images other than the business's logo. People like knowing the real person who is behind a business. It is a great idea to showcase photos of business events on your social media pages.
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| − | When people leave comments or questions on your page, always respond to them. This should even be done for bad comments. When people think you care about what they say, they will trust you and your products. Always respond to consumers in quick order, so they don't feel like you're not paying attention to them.
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| − | Take this advice to heart, but find your own way in social media marketing as well. Gain an advantage over the competition by presenting yourself in a unique and individual manner. You will be on the path to success if you closely follow the advice from the article. Using social media, you can have a company that can interact with others on a global level.
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