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| − | E-marketing is something which business owners today simply cannot afford to ignore. It allows all businesses, regardless of their current size or success, to gain access to a mass market in a cost-effective manner. It’s also unique in that the business ownerhttp://www.scottish-enterprise.com/resources/case-studies/abc/bip-solutions-ltd.aspx can personalise their marketing and therefore target each individual customer, something which is impossible to do with traditional print or TV advertising. There are many other advantages to this form of marketing, including the fact that it provides a global reach - the business owner can reach new customers around the world, in an affordable manner, without stepping foot outside of their office.
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| − | The results of e-marketing are simple to measure and track - this is an important point to note for those who are still experimenting with their marketing approach, as they can analyse the way in which their customers are responding, and improve upon their marketing campaigns by using the easily accessible online analytics data from their e-campaign. Research has also shown that e-marketing is a highly effective method of improving conversion rates for those who own commercial online businesses. With this type of marketing, customers are but a click away from making a purchase. It’s the very definition of convenient shopping - your customers don’t have to spend time travelling to a brick and mortar shop or making a phone call.
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| − | Whilst there are some very clear advantages to implementing an e-marketing campaign, it must be done with great care - if it isn’t, you run the risk of damaging, rather than improving the reputation and overall success of your business. There are also legal ramifications for those who continuously ‘spam’ unsubscribed customers with e-marketing content. This is why it’s essential to plan, strategise and carry out this kind of campaign in a controlled and considered manner. E-marketing experts such as BiP Solutions are often hired to take care of this form of marketing, as they have the experience and the know-how to implement targeted e-campaigns which are relevant and interesting for the recipients.
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| − | One of the most important points to keep in mind with e-marketing is to consistently check your data, particularly your CRM (customer relationship management) information. Make sure that the content included in your e-marketing campaigns is timely, useful and pertinent to the customers it is being sent to. A crucial point to note here is that the campaign must be targeted at the right people - which is why, like with any other campaign, thorough market research must be conducted. Lastly, in the age of digital technology, when people scan rather than read online content, it is vital to be concise in your message, as long, drawn-out emails will be binned before they are read.
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Версия 13:57, 2 января 2026
