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| − | If you are an emerging firm with the subsequent excellent product, at times you need an angel on your side.
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| − | A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial firms at an early stage - shelled out far more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists.
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| − | Discovering an angel investor, nevertheless, is not an straightforward process. Safer Smokes Inc. is 1 business that understands the challenge of attracting the appropriate investors.
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| − | This improvement-stage organization is tapping the smoking cessation marketplace with a special tobacco-free, nicotine-free smoke referred to as Bravo, which has the look of a conventional cigarette and burns like tobacco, but is really made from lettuce fibers.
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| − | "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes.
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| − | For firms like Safer Smokes, it may be also soon to method large venture capital firms, but time to move beyond networking with household and pals. Angel investors to the rescue.
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| − | "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see by way of to the actual investment chance," stated Torigian.
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| − | So how do companies like Safer Smokes attract their angel?
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| − | * Have a clear-cut target market for your item or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
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| − | Most angel investors favor companies that are likely to show positive cash flow inside their first 18 months, so having these sorts of statistics about your industry can be an incentive.
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| − | * Match the enterprise plan objectives to the angel's danger tolerance. Investors want to know the product or service will be unique and nicely-cultivated. Safer Smokes has a patented answer that firm officials say will "influence the landscape of the well being care sector." [http://www.ideaangels.com/ idea angels]
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