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| − | Author: [http://khairat.ws/index.php/lizabethhuynh Lizabeth Huynh]
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| − | The term "cyberspace" is a very apt name for the Internet. Websites numbering into the millions almost appear as if they are floating around in the unlimited reaches of space. A single website is merely a speck in the vast Internet universe and can easily be missed. Therefore, in order to get people to visit your site and return often, it is important to fine-tune your website with gaining repeat traffic as your goal.
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| − | There are two basic stages behind creating a successful website. The first is creating a design that visitors will appreciate. You want your site to be user-friendly, visually appealing, and easily maneuverable for your visitors. Then, you must add interesting and pertinent content to your pages. Once you have built a site that meets these needs, you can focus on the next step, attracting online users and keeping them on your site. Attracting repeat visitors is where the real challenge lies
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| − | The surest way to drive visitors away from your site is to leave the content the same. If the content never changes, there will be no reason for them to come to your site after the first couple of times. Also, search engines do not give high ranking to sites that have no new content in them.
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| − | Therefore, one of the most important rules to ensure repeat visits is new content. If you are short on time, advertise for guest bloggers, link to interesting articles relevant to your site, or repost a segment from the site's early years. As long as you update your site regularly, use a date counter that will mention the date of the last update, a tactic that is sure to create a favorable impression with site visitors as well as search engines.
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| − | Getting visitors back to your site is not just a matter of keeping your fingers crossed. Give a push to ensure it. For example, add a feature on your site that makes it easy to bookmark the page. Similarly have subscription forms in your site so that readers can sign up and be informed when new content becomes available on your site or to sign up for newsletters. Sharing plug-ins are another excellent addition. These make it easy for a visitor to quickly share your content with friends via e-mail, or to recommend it on social networks such as Facebook, Twitter, StumbleUpon, or Dig.
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| − | You will be able to improve the visibility of your website by using the right keywords. Keywords are basically online road maps. Search engines can use keywords to locate your site. Search engine visibility will provide you with an increase in daily traffic. It will also make it easy for your former visitors to find your site in the event that they forget its address or have yet to subscribe to your Facebook, Twitter, or feed options. So that you are more recognizable to search engines and your visitors, use relevant page titles and strong keywords throughout the title, URL, description, and post. The easier you are to find, the better.
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| − | If you have a subscription form, use it wisely. Avoid spamming your visitors' inboxes with emails that are not part of the subscription. Only send the information the visitors wanted when they opted in to your subscription. You will never gain respect or trust if you hassle them with spam.
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| − | Continue to offer your visitors top-notch content. It will benefit you to step outside the box now and then. People who learn they could get something for free or win a valuable prize are going to return to your website. You could also enter subscribers into a drawing every month or offer subscriber exclusives to encourage sign-ups and decrease unsubscribers.
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| − | Your website can easily wither away if you don't update it frequently. Make sure that you keep your site up to date and interesting if you want visitors to keep returning. Web users will be more likely to come back to your site if you keep it full of regularly updated, interesting, and valuable content.
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