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| − | Prove that you can help people, and they will be eager to sign up. Position your campaign as a fun, interactive way to find out about upcoming offers.
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| − | Be simple and easily understood. Lessening the amount of clicks you need will create the most efficient marketing system. Mobile keyboards are usually pretty cramped, so typing can be a pain. Therefore, cut everything from the campaign except for the items you absolutely must keep.
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| − | When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
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| − | Try your mobile marketing materials on a wide variety of mobile devices to ensure that your message is always clear and accessible. Mobile devices are equipped with a variety of browsers, as well as resolutions and screen sizes. From one device to another, your website and your advertisements may look completely different. At a minimum you would want to check how it looks on the most commonly used phones.
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| − | Your printed advertisements should include QR codes for your technologically savvy customers. If your customer has a smartphone, they can use these codes to unlock special content or deals. Make sure these codes are on the different printed material you provide. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
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| − | To attract local customers, put mobile friendly maps on your website. Your map can help a potential customer find your business more easily and quickly.
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| − | Become very knowledgeable about the customers you are trying to reach. Know what your target audience responds to before you start designing a mobile marketing plan. Are they bigger mobile users than home computer users? Do you know what operating systems their phones use? Find out who they are, and you will have an easier time connecting with them.
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| − | For your mobile site's landing page, try using A/B testing. This will help you test which strategies work and which ones don't, which is as crucial to mobile site development as it is to creating standard web pages. For your landing page, have two different versions and see which is more successful. It is key to choose the page that will be most functional for your mobile visitors.
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| − | Optimize your mobile marketing campaign to work on any platform. Make sure your messages will be effective over all platforms. The easiest way to accomplish this is simply to make the message simpler, so don't stress about trying to get complicated graphics working cross-platform. Remember "KISS", or keep it simple stupid, when doing mobile marketing.
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| − | Going viral is one of the best ways for your ads to be effective. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
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| − | Make sure that a mobile marketing campaign is effective before starting a new one. Take into account the longevity of the campaign in addition to the sales numbers. Follow the formula for a long-term successful campaign to build a new one.
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