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| − | Do not get too far ahead of yourself when starting your website. If your site has a million indexed pages, search engines are more likely to pass it by in favor of sites with a few thousand pages.
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| − | Try offering different versions of your site to people all over the world. Create as many possible versions of your website as you can, offering a variety of different languages. This will result in a larger, global audience. Visitors are more comfortable when they can read a website in their own language and they will reward you by purchasing your products.
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| − | Build a fantastic website and concentrate on SEO content once you have your site finished. Building a great website should be your very first step in starting a web business. If your website looks, good you will not have to change it as much over time.
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| − | If you sell products on your website, you must find a trustworthy third-party to make sure your transactions are secure. There are a lot of trusted security services. VeriSign, McAffee and more. These website will protect your customers from bandying their financial information about unawares. These security systems cost money, but they're a must for safe online business.
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| − | Good leads are the key to good sales generation. The benefit of real-time leads comes from their immediacy. These leads are people who have expressed recent interest in your products. You will have no delays in the time you have to contact them. This leads to greater sales.
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| − | The word "limited" should be used in ads wherever possible. People buy things over the internet because they want something new and different. They want something unique and different. By selling merchandise in limited editions, you will create a higher demand for the product based upon a sense of urgency.
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| − | A lot of readers will approach any claims you make with a healthy grain of salt. That's a legacy of years of misleading advertising that people have been exposed to. You must be able to back up any claims you make. Testimonials with pictures and reviews do wonders for your reputation. You should never make a claim that isn't supported with evidence. Treat your customers as intelligent and informed people. Never ever take advantage of anyone. You can build a better reputation and gain loyal customers that will keep buying from you in the future.
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| − | A website which is flash might look pleasing to the eye, but often times it can be a distraction. You will have around five seconds to bring their attention to your website. If it takes longer than this, they will move on to the next one.
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| − | It's very important to stay in touch with customers. Solicit reviews and feedback from customers who have just bought something from you.
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| − | Emailing clients is a very important part in any Internet marketing endeavor. Make sure they stay protected! Don't use a service that will delete old emails because you may need access to them. Archive your emails, and keep them protected.
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