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| − | Those who are not using video marketing to promote their business are getting left in the dust. Many people are addicted to YouTube, and if your video is interesting and informative, they'll stop watching cat videos long enough to check it out. This article is filled with information you need to know before you get started with video marketing.
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| − | Avoid thinking your customers will watch videos longer than 20 minutes. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.
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| − | A great way to begin a marketing video is to pose a question or present a common problem that is relevant to your company or product. When the video is done, the content should be abundant. Always encourage folks to share your video with everyone they know.
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| − | If there are a lot of questions that are commonly asked by your customers, make a video that answers them. It is common to find text FAQs, but videos are even more dynamic. This provides them with options when receiving information.
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| − | When you use a video to promote your brand's products and services, it is best to include a viable link for more information. Try to include the link inside the video player. Doing it this way will keep the link with the video just in case someone shares or embeds it.
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| − | People love to hear stories! Is there a story your products or company can tell? Share footage from charity functions you have attended and discuss all aspects of it. You can also add testimonials from people that have benefited from the product or service you're selling.
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| − | When it comes to life, the most successful people are those who respond first. You need to be the first person talking about a trend. This will help you get more views on your video, and ultimately more customers. Post relevant videos about newsworthy items as quick as you can.
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| − | It's okay to insert a watermark in the video. This will keep people from trying to take your video and say they made it. Use a semi-transparent logo so as not to block anything important in your video, and place it where it can be easily seen.
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| − | If your customers have a hard time using your product, make a video explaining how to do so. You won't only solve problems for customers, but you will also increase your customer service.
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| − | Keep in mind that only early birds get the worm. Be sure you're the first to take note of new items that are a hot topic. From that, you'll get many more video views, which can lead to lots more customers. This is why you should make a video about something that just happened in case it turns into a giant story.
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| − | In conclusion, making use of video marketing to promote your business is crucial in this day and age. In order to make your business a success, you have to branch out and use more modern advertising methods. You should now follow your audience using the Internet. Use these tips to drive sales up.
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