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| − | These days, if you are sticking to traditional marketing only, you will soon be outpaced by your competition. Although it's possible to find great success with social media marketing, you need to learn how to use this new form of advertising properly. The tips below can help you do it well.
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| − | Make sure to update and post frequently. This helps to give your readers a sense of novelty with your product and keeps them informed. You can either post yourself at certain times or use services that post updates for you automatically at specified times. You will also keep a schedule with your readers.
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| − | To increase your marketing clout, link your blog to LinkedIn. When your blog has the LinkedIn share button, any good content you provide can get spread by your readers, giving you free expansion of your online presence. Your followers can then share your blog with others that visit their site. As you may potentially reach 100 million people, this can be a very successful form of marketing.
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| − | Use a variety of social marketing venues for the greatest success. Facebook might be effective and popular, but remember to use other sites like MySpace too. The greater your exposure, the better likelihood your efforts will succeed.
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| − | If you use pictures relevant to your business on your social media site, it's important you put up images other than the business's logo. People want to know that there is a real person behind any business, so it is a good idea to show pictures of business related events and pictures take around the office.
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| − | If you own or run a home or small business, don't let technology replace you in social media. An auto responder can backfire and create backlash against your social media pages and your company as a whole. Frequently, these tools broadcast messages that filters dump into spam boxes, and you will lose subscribers.
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| − | Plan your high-level social media strategy wisely and carefully. If you spend money and time targeting the latest social trend, then bounce to the next social media avenue, you will eventually wind up with a bunch of dead ends. Develop a plan which includes your specific strategies and a reasonable timeline to follow.
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| − | Freebies are a fun way to engage your customers through social media! Getting something for free is an opportunity that few will want to pass up. Figure out what you're offering for free, then jump on some of the freebie social media sites that are popular. After this post a link so your customers know where to get the freebie.
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| − | If you want the most success with YouTube, make sure you automate your video feature. When you post a YouTube video, you want it to automatically post to your various external websites as well. To do this, go to the account settings and choose the service that will add posts automatically.
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| − | The potential of social media in terms of achieving marketing success is truly great, though you must know the proper techniques to get results. Use these hints and you will see that social media marketing works!
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