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| − | Consider what your target audience expects when they come to your website. If you can provide them with the information or products they are searching for, then sooner or later your marketing efforts will have paid off and result in many sales. Ask for objective feedback. Ask friends or family, or even ask for comments from those in a marketing forum. Research, take notes and create a site that is helpful to people.
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| − | Think about using simple terminology on your Internet site. Most people prefer products that are simple, so by using these keywords you can entice visitors to try your product. This is a wonderful way to increase traffic and sales.
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| − | Find original ways to give out prizes. You could, for instance, hide an 'Easter egg' on your website. As a reward, offer them merchandise discounts or free prizes. When customers are involved in the site, they are more likely to feel comfortable making a purchase from you.
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| − | If there's a signature option when posting on forums and blogs, use it. Include it at the bottom of every message board or forum posting, for example. Make sure you link your website to your email. This helps you get the word about your website out to everyone you meet, and it may also have favorable SEO effects. Put a catchy slogan right before the link to encourage people to click it.
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| − | Many businesses have a place on their website called a 'squeeze page.' It is a way to prompt your visitors to give you their email address. It could be a free promotional offer or a discount in return for their email address and name. You will get another person on your email and they will get a nice freebie.
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| − | Consider offering your customers a subscription service for the products they buy on your website. The subscription can include a discount for future, planned purchases of whatever product the customer buys from you.
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| − | If you are trying to find a niche market, learn what people are complaining the most about. How can this help? This is the way your customers can find their answer. When you think of some problems in areas which you find interesting, you can start to ponder some solutions. This will help you find the right market to be in.
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| − | Use media to your full advantage. For example, demonstrate complicated products with a video. Having information like this about the product available will make people feel more comfortable making the purchase. A well written and interesting content page about your product will entice your potential customer to make a purchase without any high pressure sales tactics.
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| − | Try and make all the information you send out through correspondence as personal as possible. Many people are weary of getting endless impersonal email messages. Are you sick of spam emails from companies? Creating personalized emails will help to separate your correspondence from the chaff of all those bulk deliveries.
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| − | If you have a database that contains information regarding your customers you can use that to make the most of your Internet advertising. It can help you identify current and past customers, and their purchase patterns. Get in touch with your best customers; send them more shopping suggestions, coupons, limited offers and free samples.
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| − | [http://INDEXMENOW.COM index websites]
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