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| − | With so many different options and possibilities, it can be difficult to choose a starting point. Follow these tips to get started.
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| − | It is just as critical to compare mobile website experience between different devices as it is when you are comparing experiences of different browsers on a desktop computer. Different types of mobile devices make use of different browsers which have different resolutions and screen sizes. Your site, as well as your ads, may look different from one device to the next. Perform tests on the most current, popular mobile devices on the market.
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| − | Don't add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don't ever send texts to anyone unless they have specifically opted-in for that service. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. You can create a privacy issue. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. If you go over your stated limit, customers may feel you are dishonest.
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| − | Don't forget to still take full advantage of your standard website. When you advertise your mobile application on your website, you will increase your traffic. When your customers are on the road, they will remember that you have a mobile website and connect to it.
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| − | If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. Most people will not look you up on social networks, if you do not tell them about your page.
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| − | Use your other marketing tools to let people know about your mobile campaign. Make sure you put ads on Facebook and on Twitter, and in your actual website. You want your mobile marketing campaign to be as broad as possible, so that people have several opportunities to follow up on your promotions.
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| − | Purchase dedicated short codes to ensure the authenticity of your company. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. If you keep using the same short code, it will eventually be linked to your company. This is much smaller of a price than encountering legal problems. Sharing a code makes you liable for anything other companies do to abuse the code.
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| − | Social media rules mobile devices and you need to capitalize on this for your marketing campaign. Use a TwitPic promotion to get your customers to spread the word about your store. This will help you get their friends as customers too.
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| − | You can encourage customer participation and enhance your brand recognition with QR codes. These codes are an effective way to reach your customers with coupons and promotions. They are quite user friendly and simple to capture on cell phone. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.
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| − | Create your own app. Your customers can use your app to check for specials and promotions. It improves your brand recognition and helps increase customer flow. Mobile app prices can have a wide range of costs, so consult professionals during the development.
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| − | [http://www.purevolume.com/kettlecomb39/posts/3930761/Solid+Advice+For+Running+Mobile+Marketing+Campaigns Solid Advice For Running Mobile Marketing Campaigns], [http://www.dawahspace.com/blogs/137111/34132/mobile-marketing-tips-for-the-ne Mobile Marketing Tips For The New Mobile Marketer]
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