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| − | About
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| − | Adam Willhoeft is an website marketing consultant, digital marketing consultant, internet marketing consultant, [http://ca.linkedin.com/in/adamwillhoeft social media consultant], digital strategist, social media strategist and an online reputation management specialist. He works together with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and brings about the clients he works best for.
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| − | Skills and Experience Summary (2012)
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| − | 7 yrs. experience, with specific to digital/social media strategies and digital media buying
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| − | 4 yrs. experience of a project manager role
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| − | Bought and optimized over $25,000,000+ in ad inventory for online campaigns
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| − | Managed annual advertising budgets over $12,000,000+
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| − | Performance Driven - everything comes down to ROI
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| − | Strong power to influence key stakeholders and related decisions
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| − | Ability to lead, work autonomously and collaboratively inside a fast-paced team environment delivering excellent results with a positive demeanor
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| − | Strong history in managing client relationships and expectations
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| − | Adapts to change quickly
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| − | Project Management
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| − | Experienced in the direct management of cross-functional production teams
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| − | Managed a team of 8 (media buyers, designers, developers, and network engineers)
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| − | Managed as much as 15 agencies/networks at one time to deliver against the same goal
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| − | Managed complex multi-disciplinary project teams through all phases from the project life cycle, providing leadership, coaching, and training to attain aggressive targets
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| − | Evaluated deliverables to ensure the work met requirements and maintained an advanced of quality
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| − | Fluent by using project management tools and methodologies.
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| − | Advanced skills in Microsoft Project, 'microsoft office', and Visio
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| − | Ability to think “outside the box” and bring about the improvement of internal processes
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| − | Managed internet marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis
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| − | Tracked and analyzed the performance of online marketing campaigns in order to recommend ways to optimize programs that deliver value and surpass objectives.
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| − | Strong analytical and problem solving skills
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| − | Digital Media Buying (Web|Mobile|Social|Video|Email)
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| − | [http://ca.linkedin.com/in/adamwillhoeft internet consultant] - Adwords certified
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| − | I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns
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| − | P&L accountability and competitive against KPI’s
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| − | Optimized and analyzed outcomes of purchased media so that you can maximize revenue opportunities, and reach campaign objectives
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| − | Conducted A/B and multivariate testing to optimize squeeze pages
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| − | Expertise in performance branding and digital strategies in national and international markets
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| − | Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points
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| − | Acquired web and mobile inventory in RTB from all of the major DSPs and ad exchanges with the aid of DMPs on a CPA, CPC and CPM basis
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| − | Power to manage complex negotiations to successful closure and delivery
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| − | Handled the tasks of generating insertion orders, sending out creative, and confirming ad space and tracked the delivery of all purchased media
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| − | Increased client cookie pools up to 100x
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| − | Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)*
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| − | Relationships with all the current media representatives within every one of the top advertising and mobile networks
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| − | High proficiency in Excel for reporting and analysis
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| − | Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)
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| − | Search engine marketing(SEO)
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| − | [http://ca.linkedin.com/in/adamwillhoeft internet marketing consultant] - Solid understanding of search engine ranking factors, algorithms, site architectures and techniques. (Post Google Panda)
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| − | Ranked litigant on the first page of Google for your keyword, “home phone”
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| − | Extensive experience with keyword research, density analysis, reporting and backlink building tools
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| − | Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan
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| − | Ability to execute a link building strategy that may lead to improvement of lead generation and web prominence to be able to gain leadership position online
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| − | Established progressive linking campaigns.
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| − | Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and leads generation.
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| − | Understanding the social media environment, including blogs, social networking sites, article directories and forums being an important component for SEO.
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| − | Researched, identified and established partnerships with authoritative web sites for link-building
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| − | Up to date on current internet search engine news, trends, algorithm changes, and SEO recommendations
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