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| − | Use the app to direct users to your website through links, or profit directly through the sales of the app.
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| − | Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.
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| − | Don't send random messages to your customers. Make sure you always have something relevant to say when you take the time to message them. Nothing will sink a business faster than random, bothersome messages. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
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| − | Mobile marketing campaigns should use multiple platforms in order to attract more people. If technical glitches arise because of platform incompatibility, you could lose customers.
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| − | Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.
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| − | You should always listen to the people around you to see what is missing from your mobile campaign. Figure out what customers need, and fill that need. Make sure to look at your competition and check out how they are doing their mobile marketing. Try to think about implementing similar tactics to improve your business.
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| − | Always carry out a usability test before putting your mobile marketing campaign live. Sending out ineffective messages is counterproductive. Before going live, it is a good idea to send the campaign to friends, family and coworkers to see what feedback they might have.
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| − | When you send mobile marketing messages, send along a discount offer or a promo code. Upon receiving special offers in a direct message, many potential clients will be willing to give up a little of their time to see what's available.
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| − | Do some research on your target market. Before making assumptions and placing lots of money in mobile marketing efforts, be sure that you analyze the preferences of your audience. You will want to compare statistics on computer vs. cellphone use. What is the most common phone OS employed? Take the time to learn about your customers, and you will better be able to connect with them.
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| − | It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. Your messages should come across equally well on iPhone, Blackberry, and Android devices. Remember that it is easier to simplify the messages you send than to custom-fit messages to different platforms. You want to keep it as simple as possible when you're designing your campaign.
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| − | There is a lot you can do to promote your business via this type of marketing. Armed with the information you've learned from these tips, you can now be more successful in your mobile marketing efforts. For a lot more helpful info please check out [http://perfectsoul.com/blogs/entry/Ideas-For-Using-Mobile-Marketing-For-The-Best-Results-2013-03-28 Ideas For Using Mobile Marketing For The Best Results], [http://eyeuser.com/blogs/viewstory/1294402 A Quick And Easy Guide To Mobile Marketing], [http://www.fizzlive.com/member/189790/blog/view/154332/ Simple Steps To Getting Started With Mobile Marketing]
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