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| − | If you are an emerging company with the subsequent excellent product, sometimes you want an angel on your side.
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| − | A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists.
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| − | Finding an angel investor, nevertheless, is not an straightforward activity. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the appropriate investors.
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| − | This improvement-stage organization is tapping the smoking cessation industry with a distinctive tobacco-cost-free, nicotine-free of charge smoke known as Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is really made from lettuce fibers.
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| − | "Bravo lets you smoke your way out of the tobacco habit steadily," said Puzant C. Torigian, chief executive officer of Safer Smokes.
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| − | For firms like Safer Smokes, it could be also soon to strategy large venture capital firms, yet time to move beyond networking with loved ones and pals. Angel investors to the rescue.
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| − | "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see through to the genuine investment chance," said Torigian.
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| − | So how do companies like Safer Smokes attract their angel?
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| − | * Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
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| − | Most angel investors favor organizations that are likely to show positive cash flow inside their initial 18 months, so getting these kinds of statistics about your marketplace can be an incentive.
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| − | * Match the business plan objectives to the angel's danger tolerance. Investors want to know the item or service will be distinctive and nicely-cultivated. Safer Smokes has a patented answer that organization officials say will "have an effect on the landscape of the wellness care industry." [http://www.ideaangels.com/ idea angels]
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