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| − | If you're an emerging company with the next great product, occasionally you want an angel on your side.
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| − | A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial organizations at an early stage - shelled out a lot more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists.
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| − | Locating an angel investor, nonetheless, is not an simple activity. Safer Smokes Inc. is one particular organization that understands the challenge of attracting the appropriate investors.
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| − | This development-stage firm is tapping the smoking cessation industry with a distinctive tobacco-free, nicotine-free smoke called Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is really created from lettuce fibers.
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| − | "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes.
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| − | For businesses like Safer Smokes, it might be too soon to strategy significant venture capital firms, yet time to move beyond networking with family and pals. Angel investors to the rescue.
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| − | "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the true investment opportunity," stated Torigian.
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| − | So how do firms like Safer Smokes attract their angel?
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| − | * Have a clear-cut target marketplace for your product or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
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| − | Most angel investors favor businesses that are likely to show positive money flow inside their very first 18 months, so having these sorts of statistics about your market place can be an incentive.
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| − | * Match the enterprise plan objectives to the angel's risk tolerance. Investors want to know the product or service will be special and properly-cultivated. Safer Smokes has a patented solution that business officials say will "have an effect on the landscape of the wellness care sector." [http://www.ideaangels.com/ idea angels]
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