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| − | If you use email, then there's a good chance that you have been the recipient of email marketing in the past. Email marketing is a way that businesses can market to existing customers, as well as reach new customers, by email. Read this article to learn how to design a good campaign.
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| − | Consider the general weekly schedules of your readers and the purpose of your newsletter when deciding which day of the week is the best to send out your mailings. Of course, newsletters with a business focus should be mailed out toward the middle of the work week. Entertainment related mailings are best suited for weekends.
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| − | Personalized emails will help you keep your existing customers. You can notify them about special sales and discounts. If you can, send them promotions for new products based on the products they purchased in the past. Customers who already trust you and have a relationship with you are easier to convert for sales than new customers.
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| − | Your emails should be short and succinct. No one wants to read a long marketing ploy that exceeds a couple paragraphs. Customers are often pressed for time and only want information they are highly interested in. Keeping your message concise helps to ensure they will open future emails.
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| − | Protect yourself by including a confirmation that customers wish to receive your emails. By doing so, you are less likely to be listed as spam. Essentially, everyone who has signed up for your email list will then get an email from you requesting that they confirm their subscription. Include more than one link in the verification email - one they can use to confirm and another to indicate the subscription is a mistake. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.
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| − | Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This type of email marketing gives the readers value for participating, but it may also encourage them to refer their friends. Additionally, having a referral rewards program will help you grow your customer and email base.
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| − | Building up your own mailing list will have better results by targeting your intended audience. This list should contain people who have an interest in your product or service and should not be a mailing list that you purchased. Instead, give your customers a place to sign up for your listings, both on the Internet, and in your store.
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| − | Use multi-part messages to cover your emails. Including your message in both plain text and HTML format makes your emails readable to anyone. It may seem like extra work, but keeping subscribers makes it worth it in the long run. If you only use one delivery method, you could lose lots of potential readers.
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| − | Email marketing is a practice so common that nearly everyone has seen it before. By using simple email messages, companies have the ability to market to individuals. It can work very well as a marketing strategy if utilized right and that can be easily done by using the advice [http://www.gmob.com expert email solution for loan originators] given to you in this article.
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