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| − | If you're an emerging company with the next great item, occasionally you need to have an angel on your side.
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| − | A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial firms at an early stage - shelled out a lot more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists.
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| − | Obtaining an angel investor, however, is not an straightforward job. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the right investors.
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| − | This improvement-stage organization is tapping the smoking cessation market with a unique tobacco-totally free, nicotine-free smoke called Bravo, which has the look of a classic cigarette and burns like tobacco, but is in fact created from lettuce fibers.
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| − | "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes.
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| − | For companies like Safer Smokes, it may possibly be too soon to approach big venture capital firms, but time to move beyond networking with family members and buddies. Angel investors to the rescue.
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| − | "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the actual investment opportunity," stated Torigian.
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| − | So how do businesses like Safer Smokes attract their angel?
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| − | * Have a clear-cut target market place for your item or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
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| − | Most angel investors favor firms that are likely to show positive cash flow inside their first 18 months, so having these types of statistics about your marketplace can be an incentive.
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| − | * Match the business plan objectives to the angel's threat tolerance. Investors want to know the product or service will be exclusive and properly-cultivated. Safer Smokes has a patented solution that firm officials say will "impact the landscape of the health care business." [http://www.ideaangels.com/ setting up a business]
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