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Gartner predicts the number of accept mobile payments users worldwide will hit 73.four million by 2009 and 190 million by 2012. This represents a tremendous percentage of total mobile phone users (Gartner estimates upwards of 3% of the total user base) and providers need to take into account this technology as a potential payment channel comparable with checks, money and electronic funds transfers. Retailers Very first Adopters of Mobile Payments The benefits of mobile payment solutions for retailers are apparent. The potential to accept credit card payments or mobile payments on a wireless device including a smartphone enables retailers to make a host of new, innovative and engaging retail platforms. "Pop-Up Retail," a term coined by Trendwatching.com, is often a temporary retail space developed to speedily draw in crowds in high targeted traffic regions then disappear the moment buzz wanes. Think fairs, concerts along with other outdoor venues with enormous crowd attendance. Because these events have restricted time durations the expense of producing a permanent retail space (along with the infrastructure to support it like phone and net lines) is prohibitive.
But don't write-off those sales just yet - mobile payment systems bridge the gap. Together with the swipe of a credit card down the side of a payment-enabled iPhone or Blackberry offers you instant access for the same payment processors you currently use - returning an instant payment authorization and integrating with accounting systems afterward to help keep track of it all.
Future utilizes of mobile payments will extend beyond point of sale activity at events to providing beneficial payment tools for in-field staff including carpet cleaners, repairmen, plumbers, etc. hoping to lower the time in between invoice and receipt of funds. Providers creating residence calls to discuss a customer's outstanding invoices will be in a position to capture a payment immediately - supplying the consumer an alternative to avoid quick disconnection of services. Business-to-Business Corporations Early to Late Majority It's accurate that quite a few industries accept mobile payments mobile data solutions for business-to-business customers, but most have focused on account and inventory info retrieval, logistics and routing solutions, and signature capture for goods delivered. Within the future, corporations will move away from invoicing shoppers then waiting 30+ days for payment and will as an alternative opt for mobile payment systems the client makes use of at time of service or delivery to create payment. B2B firms will represent the Early to Late Majority adopters of this technologies but its impact is going to be significant. The cost of managing receivables might be significantly lowered leveraging mobile payment solutions.
In Summary - Brainstorm on how Mobile Payments can Influence Your Business
The multitude of killer applications offered nowadays on our web-enabled cell phones, smartphones and also other similar devices would happen to be unheard of just four years ago - for that reason, brainstorm for the future. You and your executive leadership ought to engage topic matter authorities, each inside and outside the company, to establish how mobile payments are most likely to impact your company model in the short and long-term. Map out the impacts and start developing a method to ensure you might be proactively capturing the value mobile payment systems give rather than reactively wanting to catch up along with your competition. Dataquest Insight: Mobile Payment, 2007-2012 Kelly Short is an professional in the technologies, company method automation and promoting disciplines. He shares over 15 years worth of encounter everyday at kellyrshort.com helping compact and medium businesses with actionable advice on growing sales with powerful marketing and advertising, lowering operating charges employing organization approach management, and leveraging unified technologies to crush competition accept mobile payments.
